Digital Marketing, PPC, eCommerce and Lead Gen
In recent months, LinkedIn has rolled out its own version of Business Manager similar to Meta. This is designed for a more streamlined approach to managing and sharing all of your LinkedIn assets (page, ad account, etc.) both internally with your team and externally with agency partners. Setting up your company in Business Manager as[…]
For more than a decade, I’ve been crafting ad copy for Facebook, Instagram and Google Ads, and I often struggle to find a solid starting point. Tired of constantly starting from square one, I came up with an easy-to-follow list of idea generators that would spark good ad creative ideas and eliminate those moments of[…]
I’ve been obsessed with social media since I coded my first layout on MySpace around 2003. I’ve dabbled in them all, from Xanga and AIM to Vine and Tumblr. I met my best friend on Instagram six years ago and even created a Facebook group that now has almost 30k members. It only makes sense[…]
TikTok has exploded in popularity in recent years and advertising on the platform is still very new. With all of the different types of audiences on TikTok you can target, marketers should be aware of some limitations to using TikTok. Here are the six restrictions I encounter the most while using the platform. If you[…]
I enjoy watching football and consider myself semi-knowledgeable about the sport (cough cough, 2021 Granular Fantasy Football Champion talking here) but I couldn’t have cared less who won the Super Bowl this year. So, if you’re anything like me, you watched the Super Bowl for one or all of these three reasons: #1 – The[…]
Welcome back to part two! This is a 2-part blog series where I break down common mistakes I’ve seen with Facebook ad creative. If this is your first time, be sure to check out part one of this series. Hopefully, your business isn’t making one of these mistakes. If you are, no big deal, just[…]
If you’ve ever run Twitter Ads then I can almost guarantee that you’ve experienced some sort of frustration with the Ads Platform. Whether you struggled with the wonky ad creation process, were disappointed by limited targeting, or were confused about where to start with their data, I hear you and have been there. Full disclosure,[…]
Having your Facebook ad account disabled can be extremely frustrating, especially when Facebook gives little-to-no detail on what policy was violated to trigger the disapproval! We at Granular have found, more often than not in recent days and weeks, the reason that our clients’ ad accounts get randomly shut down is because they have not[…]
Have you ever felt that the audience in your Facebook lead generation campaign has gone dry? You may have started to see your Cost/Conv. and Frequency rise, or maybe people just aren’t converting as they did initially. Well, it might be time to try out a chatbot instead of a lead gen form. Never used[…]
Note: With more and more information being released, this topic is changing quickly. We wrote this blog post & recorded the podcast at the end of January and will do our best to keep it updated as Apple and Facebook release more information. Facebook vs Apple. It’s a new chapter in an ever-growing data showdown…so[…]
