Jeannot Delugeau is a Paid Search Manager at Granular specializing in PPC advertising for e-commerce clients. He holds a Marketing and International Business degree from the Wisconsin School of Business at UW-Madison. Outside of digital advertising, his interests include playing soccer, video editing, music, and travel.
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Are you an eCommerce business owner or have a PPC client that is a Google Trusted Store? You can now add the benefit of being a trusted store to your Review Extensions in AdWords! More ad real estate is ALWAYS a good thing; Google knows it, good PPC managers know it, now you know it.[…]
If Google Ads is making changes you don’t remember approving, auto-applied recommendations are likely the culprit.These settings allow Google Ads to automatically apply “optimizations” to your account, often without clear notification which can impact spend, targeting, and performance. What is sold as a helpful way to improve account management efficiency can absolutely destroy your carefully[…]
