Senior Paid Media Manager
Emily Anderson is a Senior Paid Media Manager at Granular and specializes in Lead Generation, B2B, B2C, and service business paid advertising accounts. She holds a degree in Business Administration with an emphasis in Marketing from the University of Wisconsin – Green Bay and is a certified specialist in search marketing, customer acquisition, optimization & testing, content marketing, value optimization, and agile marketing. In her free time, Emily enjoys biking, skiing, and binge-watching popular TV series.
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At Granular we believe it is critical for companies to own their own digital ad accounts but every so often we come across a client whose Facebook Ads Manager account was set up under an employee’s personal ad account instead of under the business. This can become a real pain…especially if the employee no longer[…]
Having your Facebook ad account disabled can be extremely frustrating, especially when Facebook gives little-to-no detail on what policy was violated to trigger the disapproval! We at Granular have found, more often than not in recent days and weeks, the reason that our clients’ ad accounts get randomly shut down is because they have not[…]
At Granular we believe it is critical for companies to own their own digital ad accounts but every so often we come across a client whose Facebook Ads Manager account was set up under an employee’s personal ad account instead of under the business. This can become a real pain…especially if the employee no longer[…]
Have you ever felt that the audience in your Facebook lead generation campaign has gone dry? You may have started to see your Cost/Conv. and Frequency rise, or maybe people just aren’t converting as they did initially. Well, it might be time to try out a chatbot instead of a lead gen form. Never used[…]
Note: With more and more information being released, this topic is changing quickly. We wrote this blog post & recorded the podcast at the end of January and will do our best to keep it updated as Apple and Facebook release more information. Facebook vs Apple. It’s a new chapter in an ever-growing data showdown…so[…]
You’ve got all the campaign settings right. Your target audience is exactly who you want to target. You believe you have a great offer for that audience. You know how much you want to pay per conversion. But still you’re getting high CPMs with low CTRs and your results aren’t acceptable or what you thought[…]
