Introducing Cross Media Reach
06/24/24 - Granular
Granular analysis and first look
Cross Media Reach in Google Ads marks a pivotal advancement for Pay-Per-Click (PPC) advertising. It provides a comprehensive tool that uniquely measures and aggregates the reach and frequency of video advertising campaigns across YouTube and traditional TV. This tool benefits advertisers aiming to optimize the visibility and impact of their campaigns by providing detailed insights into their reach and effectiveness from a single platform.
- Tool Functionality: Cross Media Reach Measurement enables advertisers to measure the deduplicated reach and frequency across video campaigns on both YouTube and TV.
- Insights Provided: It helps advertisers understand the efficiency of their Video Reach and Video View Campaigns across different media platforms, giving a holistic view of their brand’s outreach.
- Key Features:
- Aggregates and deduplicates data across simultaneous campaigns.
- Measures the unique reach across devices, formats, and networks.
- Provides detailed demographic insights for precise targeting and optimization.
- Supports generation of detailed reports in all countries for digital video and in selected countries includes TV metrics.
- Usage Instructions:
- Accessible via the Measurement menu in Google Ads.
- Users can select their target country, campaign type, and adjust settings to optimize reach and frequency for up to 92 days.
Helpful links for this Google update
Learn more about past Google updates
- Sep 2023 - Maximize views for your budget with Video View Campaigns on YouTube, now globally available
- Aug 2023 - Multiply your holiday performance with new ads and insights features
- Jun 2023 - Timing update: First click, linear, time decay, and position-based attribution models are going away
- Feb 2023 - The Ads Privacy Hub helps you measure performance more effectively
- Feb 2023 - What’s new in Performance Max campaigns
- Feb 2023 - Unlock the power of your Search ads with new tools
- Aug 2023 - Our new policy to help guide advertisers and build trust with users
- Aug 2023 - Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Aug 2023 - Get ready to upgrade your Discovery ads to Demand Gen
- Jun 2023 - Store sales reporting and bidding are now available across Performance Max Campaigns
- Aug 2023 - New Google Analytics 4 features for better App campaign performance
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- May 2023 - Google Marketing Live 2023: Multiply your results with Search and Performance Max campaigns
- May 2023 - Google Marketing Live 2023: Increase sales with innovations designed specifically for retailers
- May 2023 - Google Marketing Live 2023: Enhance YouTube campaigns with Google AI and suitability solutions
- May 2023 - Google I/O: Making AI helpful for everyone
- Mar 2023 - New features to help you grow demand with Discovery ads
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- May 2023 - Google Marketing Live 2023: Activate new features in Display & Video 360
- Dec 2023 - Information on Google Ads buying behavior on apps
- Dec 2023 - YouTube builds a better streaming experience with fewer ad breaks and expansion of Shorts