Welcome to Getting Granular
The podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the digital marketing industry.
Programmatic Ads – OOH
Out of home (OOH) programmatic advertising can seem daunting to the uninitiated - even pros occasionally make basic errors when planning an OOH ad strategy.
In part three of our five-part series of deep dives into the ins and outs of programmatic, host Chris Cesar and programmatic pro Anna Borchert
Programmatic Ads – KPIs
Programmatic advertising can feel complicated. How do you measure your successes? How do you decide whether a campaign is working well, stagnating or falling flat completely?
During part two of our five-part series on the inner workings and magic of Programmatic, Anna Borchert and Chris Cesar closely examine Key Performance
Programmatic Ads – CTV & OTT
At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik’s Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here!
We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic advertising. This
PPC Origins – Mike Schuerman
Is journalism really dead? We don’t think so, but for Mike Schuerman it is. In episode 33 of Getting Granular, we learn how one of our Sr. Paid Media Managers took David Bowie’s “Changes” to heart by dashing his own dreams of working as a music journalist to become a richer,
What you need to know about Landing Pages
Have you ever asked, “What is a landing page?” or thought to yourself, “I have a website, why do I need a separate landing page?” Well, you’re in luck. In episode 32 of Getting Granular, we explore the ins and outs of landing pages to answer the questions “Are they worth
PPC Origins – Aislinn Poe
You’ve heard of Dancing with the Stars, but have you heard of Dancing with a PPC Expert?! For episode 31 of Getting Granular, we put our sashay to the test and sit down with resident dancing queen, Aislinn Poe, Sr. Manager of Paid Media at Granular.
Facebook Marketing for the B2B Client
There’s a common misconception that Facebook advertising is only relevant for consumer-based products, leaving companies who focus on business-to-business services scratching their heads. But what are B2B audiences if not consumers for their company? 77% of all employees admit to browsing social media while on the clock, giving these B2B focused
PPC Origins – Mark Lee
Milwaukee native, Mark Lee, a Manager of Paid Search, at Granular joins us in the studio to discuss his 5+ years of PPC experience, how his love for tanks translates into success at his job, and why he considers working Granular to be a #blessing. Tune in to hear more about
PPC Origins – Meagan Guse
Today we sit down with Meagan Guse, a Senior Manager of Paid Media, to discuss her PPC background and chat about her personal approach to client strategy and relationships. Tune in and get to know Meagan!
Programmatic Digital Strategy
The podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the digital marketing industry. Programmatic Digital Strategy
Digital Marketing Podcast
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