Welcome to Getting Granular
The podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the digital marketing industry.
PPC Origins – Sarah Christiaansen
In episode 45 of "Getting Granular", host Chris Cesar chats with Sarah Christiaansen, a Paid Media Specialist at Granular, to explore her unique journey into the world of paid media and digital marketing.
PPC Origins – Tim Reed
In episode 44 of "Getting Granular," Chris Cesar sits down with Tim Reed, a Paid Media Specialist at Granular, to dive into Tim’s journey in digital marketing and his experiences with PPC.
PPC Origins – Jeannot Delugeau
In episode 43 of the "Getting Granular" podcast, Chris welcomes Jeannot Delugeau, a manager of Paid Search at Granular, to explore his entry and evolution within the PPC industry.
PPC Origins – Lauren Roloff
In episode 42 of the "Getting Granular" podcast, Chris welcomes Lauren Roloff, a manager of Paid Media at Granular, to discuss her background, journey in the industry, and thoughts on the future of PPC (Pay-Per-Click) advertising. Lauren shares insights into her career trajectory.
The Ins & Outs of Meta Business Manager
In the latest installment of Getting Granular, the podcast where digital marketing experts talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the digital marketing industry, Chris and Emily check in with Meta (Facebook and Instagram) to explore their Business Management tool. They will
Ad blocking within Instagram. Is it a good idea?
All of us have wondered at one time or another "Why am I getting served this ad?" while scrolling through various social media channels, but few of us actually take action to remove said ads. So at Granular, we asked ourselves the extreme question, "What would happen if we block ALL
PPC Origins – Megan Klein
Coming to us all the way from fun, sunny, warm Florida our not-so-new employee, Megan Klein, FINALLY joins Chris in the podcast booth to talk about her path, PPC and just shoot the (sea) breeze.
A Deep Dive into Programmatic – Part V (Audio Advertising)
At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik’s Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here! We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. For Part V,
Programmatic Ads – geofencing/geoframing/geotargeting
Keeping all the types of programmatic marketing and their associated terms straight can feel like a full-time job on its own. Attaching them to often abstract and always technical concepts is a whole other ball of wax that can have you feeling lost in the wilderness and in need of some
Programmatic Ads – OOH
Out of home (OOH) programmatic advertising can seem daunting to the uninitiated - even pros occasionally make basic errors when planning an OOH ad strategy.
In part three of our five-part series of deep dives into the ins and outs of programmatic, host Chris Cesar and programmatic pro Anna Borchert
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