PPC Origins- Connor Lom

In Episode 49 of Getting Granular, host Chris Cesar sits down with Paid Media Analyst Connor Lom to explore how persistence, mentorship, and a passion for data helped launch his career in paid media and why the future of PPC has him both excited and challenged.

In Episode 49 of the Getting Granular podcast, host Chris Cesar sits down with Connor Lam, Paid Media Analyst at Granular, to discuss his journey from college student to digital marketer. Connor shares how a mentorship program, persistence, and a willingness to build genuine relationships helped launch his career in paid media. Along the way, he discusses AI’s impact on the industry, his passion for data and measurement, the importance of company culture, and why curiosity, organization, and continuous learning are essential for long-term success. Whether you’re just starting your marketing career or looking for insights into the future of PPC, Connor offers practical advice and a refreshingly grounded perspective.

Show Notes

Introduction (00:12): Host Chris Cesar welcomes listeners back to Getting Granular and introduces Paid Media Analyst Connor Lam, Granular’s youngest hire and a graduate of the company’s mentorship program. Connor shares a bit about himself, including his love of music, marathon training, and community service.
From College to Paid Media (07:15): Connor explains how he discovered Granular through a university mentorship program while pursuing degrees in marketing and data analytics. After applying to more than 200 jobs, he credits persistence, networking, and building relationships for ultimately landing his role at Granular.
Breaking into the Industry (11:12): Connor reflects on entering paid media with little prior experience, what surprised him most about the industry, and how AI has quickly become both an essential tool and a source of uncertainty for new professionals.
Developing Skills Through Data (14:45): Connor discusses his growing responsibilities across Google Ads, Microsoft Ads, Meta, LinkedIn, programmatic advertising, and measurement. He explains why he enjoys analytics, controlled testing, and learning just as much from unsuccessful experiments as successful ones.
Why Granular Stood Out (17:59): Company culture, mentorship, collaboration, and a willingness to invest in developing talent made Granular the ideal place for Connor to begin his career. He shares why feeling supported and respected has been instrumental in his professional growth.
Building Better Client Relationships (20:53): Connor explains his approach to managing client work by staying curious, asking thoughtful questions, remaining organized, and treating every client’s business as if it were his own. He also emphasizes the importance of building trust through genuine relationships.
The Future of Paid Media (27:35): Connor shares why both the most exciting and most concerning aspect of PPC is its constant evolution. As AI continues reshaping the industry, he believes marketers must balance embracing automation with maintaining strategic control.
Words of Wisdom: Build Relationships, Not Just Applications (29:22): Connor encourages students and job seekers to spend less time submitting applications and more time connecting with professionals through informal coffee chats, certifications, and continuous learning. His advice highlights how meaningful relationships can open more doors than resumes alone.
Wrap-Up (32:05): Chris thanks Connor for joining the podcast and congratulates him on checking “appear on a podcast” off his bucket list before encouraging listeners to subscribe for more conversations about paid media, PPC, and digital marketing.

Email us at info@GranularMarketing.com

Episode Transcript

Chris: Hello and thank you all once again for tuning in to the Getting Granular Podcast. I’m your host, Chris Caesar, as we continue once again our PPC origin stories. And we are joined today by one of the, not on the youngest titer in granular history, Connor. Connor Lam. Welcome Connor.

Connor: Thank you for that amazing intro.

Chris: I’m happy

Connor: To be here.

Chris: Yeah. We’re thrilled that you’re here too. Yeah, like I mentioned, you’re the youngest hiring granular history. That’s not an accident. He won’t sit here and hype himself up, but I will. Connor is a graduate, I’ll say graduate, graduate of our mentorship program. And he was just so exceptional during that. We said, “Hey, Connor, this kid seems like he’s really smart. He understands things very well. He’s understanding concepts. Let’s bring him in for an interview and see how he can do. ” And sure enough, brought him in and now he’s teaching everybody else stuff. So quick learner, really smart, really excellent at what he does and quick to learn. So yeah, Connor, great to have you here.

Connor: Well, thank you. That means a lot.

Chris: And we can say that your mentor probably had a lot to do with it too, right?

Connor: Yeah. So if you guys don’t know, Chris was my mentor during that mentorship program, so a lot of respect to him.

Chris: Oh, thank you. I’m flattered. Anyway, Connor, aside from how excellent I already made you sound, why don’t you tell us a little bit about yourself?

Connor: Sure. So yeah, I’m Connor. I was born and raised here in Wisconsin. My dad’s from Green Bay, so probably biggest thing about me, huge Green Bay Packer fan. Other than that, I love everything music. That’s probably my biggest hobby. So I listen to a lot of different bands, a lot of folk stuff, ’70s rock, just a wide variety there.

Chris: Who’s your favorite band?

Connor: Right now is Camp. They’re like a folk, indie folk band. I also love the Eagles. So little mix in there. I love playing guitar too, so that’s a big part of my life. Kind of a weird fact I don’t currently have any social medias, which is kind of like astounding out of all my friends. And I’m 22 years old, so I just find it hard to get work done and stay focused and do stuff. So I just don’t have them. That’s just cool thing about me. And then I’m training for a marathon. So I know Chris, you’re a runner.

Chris: When’s your marathon?

Connor: I’m playing in September. I don’t even want to sign up for one. I kind of just want to walk outside my backyard and just start running and see if I can run it.

Chris: Okay. As someone who’s run a marathon, I got to take a quick sidebar here. As someone who’s run a marathon, that’s a horrible idea. First off, you’re 22. Like you said, you’ll be fine with the training. You’ll get through it. It sucks. It’d be like, “Yeah, I just finished work today and I have to go on an eight mile training run.” It’s again, not the best thing, nowhere close to it. But the whole signing up for the race part, the adrenaline will help you power through because otherwise you’re on this long run, you’re trying to just run a marathon by yourself. You’re going to get to mile 20 and you’re going to be like, “Oh, I still have six miles to go. ” And that’s going to feel like you’re running from Madison to Green Bay.

Connor: If I get to mile 20. Yeah. Because right now it’s like mile four. My knees are giving out. So yeah. Okay.

Chris: You’re just stressing me out talking about

Connor: This. I’m sorry. Okay. Yeah. We’ll move on.

Chris: So either commit and sign up the Lakefront Marathons in early October. That’s a very nice one. When I ran it, it was almost all downhill. Where is that? On the lakefront. Milwaukee Lakefront. Yeah. You start up in the North Shore and then you come down. I think they changed it a little bit where you run over the hone bridge now, so that would be a challenge. But yeah, definitely take the sign up. If you want to commit to this, commit to it fully. You can’t just halfway commit to a marathon. It’s a marathon. There’s a reason people talk about things being a marathon.

Connor: Right.

Chris: Yeah. Okay. Now we can move on.

Connor: Next fact is just I was just a mentor on a recent mission trip with my church. I grew up with this church and when I was in high school, it’s for high school students. So when I was a student, I went on four different mission trips to two native reservations, Philadelphia, and then one in West Virginia. So I just like to talk about that. It’s just great experiences and great work that we’re doing out there. So it was really interesting.

Chris: What do you do on those trips?

Connor: It’s a wide variety of stuff. Usually you’re working with either kids or older people in nursing homes nearby that need help. This recent trip we did a lot of working in community gardens and staining decks because they’re essentially building communities out there for people who need housing. So that’s kind of what you… It is a wide variety of things depending on where you are.

Chris: Very cool. Yeah, that’s awesome to hear. I don’t think anybody else here does anything that interesting.

Connor: Yeah. I was talking to Jeremy and he was thinking about getting his kids once they get older involved in the mission work.

Chris: Very cool. And I think that was part of, not only was Connor one of our extraordinary mentees, we also gave him the granular scholarship back when he was in college. Was that before or after the mentorship program? Do you remember?

Connor: The scholarship was

Chris: During. Oh, it was during. Okay. I do remember because I do remember that your mission work was part of what helped you stand out to say, “Oh, wow, this guy goes above and beyond in a lot of places.”

Connor: Yeah. It’s good fun. Good work.

Chris: And this wasn’t like court mandated?

Connor: It was not court mandated,

Chris: No. Okay. You’re just a good person overall. Just checking. All right. All right.

Connor: I try to be.

Chris: Okay, cool. Anything else you want to say? I know there was some excitement about being in the podcast. It was a lifelong

Connor: Dream.This is. Oddly, being on a podcast is like, it’s just on my bucket list. I’m so happy to be here right now.

Chris: All right. Yeah. Great. Cross that off the bucket list. You made it.

Connor: There we go.

Chris: Cool. So why don’t you tell us about what your title and role is here at Granular?

Connor: So I’m a paid media analyst. I just got through my one year working here at Granular. And this position wasn’t really a thing before. It kind of had to be made up kind of in a pilot sort of thing. Just with a lot of people who work here and in the industry itself, they come with three years, five years experience. So they’re already at a manager level. So just paid media analyst for now, but continuing to grow and then hopefully get to manager, director and kind of move up.

Chris: Awesome. Yeah. I guess, how did you get here then? Where did you start? What got you into paid media? Sort of walk us through. I think your route has been much shorter than all the rest of ours who are in our 30s or pushing 40. But yeah, how did that… You still have a timeline. How did that work?

Connor: I mean, yeah, it’s a pretty simple story. I just was in college like a lot of people and had no idea what I was doing, but I was getting a marketing degree and I really liked the data side of things. So I was also getting a certificate in data analytics. And then in one of my classes one

day, the teacher just put up a little QR code. She’s like, sign this if you want to do a mentorship program with Granular because her former student, Chris Caesar, got in touch and sent that over to her. So I was like, you know what? Why not? So I signed up, filled it out and then got into the mentorship program. And then through that I was kind of in the midst of applying to hundreds of jobs. I think it was literally, I tracked it. It was like 240 jobs that I applied to

Chris: In a year. That’s insane.

Connor: It was insane. And eventually I was emailing Chris about finding ways to better myself, finding ways to stand out. And I think I annoyed him enough. I really think I annoyed him enough to where he put in a good word for me with Jordan and got me an interview and then it all took off from there.

Chris: I think in case anyone younger is listening to this, I think that’s a very important aspect of what your experience shows just the persistence. Because like you said, you annoyed me, whatever. I didn’t think you were annoying whatever. I get dozens of emails an hour. So one email from you a week was like nothing. But again, I just remember when you talked to the most recent cohort of mentees, you said something about just making those personal connections. And you can probably speak to it better than I can because it was your words and I don’t exactly remember what it was. But it was one of those things of like, yeah, everyone kind of hates networking and it sucks, but that’s how you got here.

Connor: Right. Yeah. And I hated networking more than anyone. I avoided as much of those where businesses would come in and you can meet them and talk to them. And I really do. I understand from that perspective. But if you are looking for a job and you’re just like blank out applying, even if you are using AI to critique your resume and make a cover letter and do all these steps that you should be doing already, that might not be enough because I was doing that and spending hours and it just didn’t work. So yeah, really focus. I really focus on LinkedIn and finding people in an industry you want to be in and then just reaching out to chat as much as you can.

Chris: I’ll take that no one hates networking more than me and raise your me.

Connor: Yeah.

Chris: I don’t think anybody loves it. But yeah, definitely. But yeah, hey, that’s how you got here. And we’re glad you did.

Connor: Yeah. Me too.

Chris: Thanks. We can probably just wrap it up then. I’m just kidding. So I’d ask what the paid search landscape looked like when you joined and how it’s evolved ever since. But that’s again, a bit of a shorter timeline. So I guess what have been the biggest learning points for you of, “Oh wow, I didn’t realize this is how this worked,” as you started to learn more things as you developed through again, late college, early career type stages?

Connor: Right. I would say, I mean, I really had zero knowledge of the industry when I was coming in. So I guess in a standpoint right away, I was just surprised at everything because I really didn’t know.

Chris: Deer in the headlights?

Connor: Deer in the headlights sort of thing when I was learning. And then I would say I didn’t know how involved AI was already from the stand, but also how untrusted it was. Because everyone my age, when we were in school, we all used AI and we never even really thought about it. But when I first got here, first got in the industry, I feel like a lot of these AI things on the platforms that we use just did not perform to our standards or we just didn’t trust it. And I think that’s changed a lot too and it’s going to change probably in the next 12 months as they continue to optimize those.

Chris: One thing that you sort of said was interesting to me is just because I remember again recently there have been a lot of stories from graduations and commencement speakers and they talk about AI and they get booed. Do you know what I’m talking about?

Connor: I don’t.

Chris: All right. Anyway, long story short, quick summary is there are leaders of companies who are brought in as commencement speakers and they talk about how AI is the future, blah, blah, blah, et cetera. And then the students start to boo them. But then that was sort of my understanding of what you just said too of like all these college kids are using AI and they don’t even think twice about it. So I guess maybe from your perspective, how does that balance out of yes, AI might be threatening people’s jobs or that might be the perception versus everyone’s using it already anyway.That seems like a double-sided issue there.

Connor: Right. And I think it is. And I really understand why college kids are doing it because those are the jobs that are going to be lost first due to AI are the ones that these college kids are going into, which is the analyst role, the role I’m in now. So I’ve read they are scared as they’re graduating and they have the right to be so because you got to get that first job to get to the manager job, to get to the director job. So if you can never start, that’s just pretty unfortunate.

Chris: Yeah. And I think that was something that stuck out to me at least seeing you work when you first started of, oh, he’s better at using these AI tools, ChatGPT, Gemini, whatever it is. You’re better at using it than 75% of the company because you’ve grown… I don’t know if grown up with it is the right word, but you’ve had it more ingrained in your mental workflow processes than any of us have. So I don’t know. I don’t know there’s any solid takeaway there aside from that was something interesting that stuck out to me.

Connor: Yeah. Both those statements are true.College kids are using it more than ever because we’re being told to because in the real world you’re going to use it so you better learn it. But it also could be the thing that’s taking their job.

Chris: Yeah, for sure. So then I guess obviously you’re new, you’re newer, you’re a little fresh to the industry. What would you say the special skill sets you developed have been so far as you start to get thrown into the deep end in the digital marketing world?

Connor: Yeah. I mean, a big part of my training and the goal here when I got hired was just being really expansive in what I can do. Just kind of dipping my hands into a lot of different parts of paid media. So I would say working with lead gen clients, I mostly work with lead gen clients, Google Ads, Bing Meta and LinkedIn. But a big part of the work that I do is also involved in programmatic and the updates happening there in that advertisement space. And then also a lot to do with measurement and reporting. So just trying to get a little mix of everything just so I can help wherever needed really. Jack of all trades.

Chris: Sure. So what would you say you have enjoyed the most?

Connor: Definitely measurement. I love just the data side. I’ve always loved numbers. And especially I remember I was listening to a previous podcast and a lot of the people at Granular talk about their favorite part of paid media is just like the wins, like seeing your advertisement go in and the numbers. You do this change and you see this amount of growth. And I agree with that, but I also think my favorite part is also seeing losses, which is like a crazy statement. But if you make a change, a controlled test or your controlled change, and even if it doesn’t produce the results that you wanted, if they’re statistically significant, you can always make adjustments with that. So I would think just like data driven changes that actually matter and that are statistically significant is like my favorite part of paid media and my specialty there.

Chris: For sure. Yeah. And again, even if something is a quote unquote failure, you can use that as a learning to say, okay.

Connor: And that’s more useful sometimes.

Chris: Yeah, for sure. It’s, oh, this didn’t work. Okay. We can now say this doesn’t work and maybe try and replicate the test again to verify that. But yeah, I think that makes a ton of sense where again, you might not always have the happiest people in the world. You’re not going to be happy about it. The client’s not going to be terribly happy if their business has been hurt by it. But again, it’s all in the sake of constant growth of we knew this was a risk and sometimes boom, sometimes bust. And that’s all about the continual improvement process. Right. So narrowing in a little bit more on Granular specifically, I guess aside from they wanted to hire me, what was it that stuck out to you about Granular? Why you wanted to work here, what you enjoy working about here? There’s a very straightforward question that I always ask is who’s your favorite coworker?

Nope. See, you already took too long. See, every single time everyone pauses and the correct answer is me. Right, Chris. Come on. To late, too late. You passed. You failed. You failed. That’s a continual improvement learning right there. Let’s call it that. But yeah, anyway, what is it about Granular that you enjoy?

Connor: So with that mentorship program, I feel like I got to see the company and meet the people kind of before I even did any interview and stuff like that. And I would say just in short

terms, it’s company culture and I feel like people say that a lot and they don’t explain what they mean. So I’ll do rapid fire on these, but these are kind of the things that I saw in Granular where I was like, yes, this is where I want my future to be. Just being excited to get up and work every day regardless of how many meetings I have and the tasks I have to do. Enjoy talking to all of my coworkers and stuff. Even about work, but also about life. Being treated with respect at all times, celebrated for my accomplishments. And we do real team events here.

I’ve worked at companies where they just bought a cake for like 40 people and it’s like that’s our team event for the year. But here we do a lot of like outdoor activities and even like really expensive stuff that I really appreciate that they put in the work to do that for us. And then I guess just taking the risk in general, like hiring any employee, there’s a risk there. But hiring an employee with no experience in this industry that you know is going to take a lot of time and money to train and energy of your other employees, that really means a lot. Especially when those people who did help me did it with patience because you got to have patience when you’re training someone new. New, new. Especially

Chris: You. I’m just kidding.

No, you’re doing great. Yeah. And I think that’s 100% accurate and great to hear because again, like you said, it was a risk for the company. I stuck my neck out and be like, “Hey, this kid’s pretty good.” So I also would agree that I’m glad that you worked out mostly. Just kidding. No, you’re great. So diving a little bit more specifically to sort of your specific workflows and processes is sort of what’s your approach as you run a paid media account or again, if you’re working with the data analytics side of things, what does your workflow look like? What’s your aproach? How’s your communication style and sort of how do you treat your tasks on a day-to-day basis?

Connor: I would say the first thing that came to mind was being atentive and asking questions. Why is performance this way? What can we do to make it better? What does the data say? And I think this is the most crucial part for anyone, but really anyone specifically in the analyst role. This is kind of your job. You need to be understanding the whys. You need to be understanding what are the next steps? What are the actions? Especially if you’re just support on a lot of accounts and you’re not really leading them. So these are things that you should be bringing up to those account leads. My next one was never thinking that what works for one account will work for another client that you might be working with. Especially a lot of the AI stuff. You got to be careful. Y think AI feature works for one account, it’ll work for another.

Even if they’re in the same industry or same vertical, I would just be careful there. And then staying organized, I found that out pretty quickly. That was a learning curve moment for me because I’ve really never been super organized. I’ve never been that type of person. But just keeping everything in bookmarked folders, keeping your emails organized. Chris knows when I was in school and we first started the mentorship program, he sent me a very important email and I didn’t see it for like, what was that? A month and a half.

Chris: Wasn’t that the scholarship?

Connor: I got a scholarship, but I didn’t even know for like two months. So yeah, especially you college students, I would really focus on getting organized then so then you’re ready when you go into the industries. I

Chris: Know that you sort of just pitched this as something to take into account as someone early in their career. But I also think that all of these, I know that all of these are still applicable to anybody who’s a senior level director, even people at the C level. B attentive and ask questions and understand why. That’s the only way you’re ever going to learn anything is you’re not going to be the one with all the answers. And what’s the saying? If you’re the smartest person in the room, you’re in the wrong room. Obviously there’s going to have to be one smartest person in every room, but that person can still learn from the people around them. And that person I’m sure will be in another room at some point where they’re not the smartest person and they can learn from them. Always keep an open mind on everything.

And obviously sometimes you can stick your foot down and if you feel strongly about something and say, no, I’m adamant that this is the right way, but that’s not always going to be the case. Always be trying things and then organization. Yes. I think anybody who’s listening has worked with someone who you can say, how has this person made it this far in life being this disorganized?

And some

Connor: People can really operate well with that, but it’s when it affects others then.

Chris: Yeah. That stresses me out.

Connor: If your unorganized self is affecting your coworkers, that’s a different story.

Chris: As long as you got a browser that works for you, no matter how much it stresses me out, as long as it works. So then what, as you develop these skills internally, how does that help you as you continue to work with different clients?

Connor: Yeah. I think the first one, my first point kind of touches on the asking questions. Not acting like you know everything I think is really big, especially about the client’s business because 99% of the time, obviously the client would know more about their industry and business that they’re in. I feel like especially like myself in a lot of situations, I can get stubborn and think I always know the answer. But just keeping an open mind is super important and that comes with asking the questions. Getting to know them as much as you can is also really important. And I’m talking about their business, yes, but also them as a person.

I think that relationship is really important for trust and trust that can then push initiatives or like different testing that you want to do that could really help their business. And if you don’t kind of have that personal relationship with them, that can be hard to push forward or get that approved. And then third, this is probably the most important I say the best for last, is just when I started, one of the first things I wanted to do was just treat every client that I worked with like it was my business or my goals. Something that I would pour my heart out to see succeed. So yeah, just making sure that their goals are my goals through and through. Their wins are my

wins, their losses are my losses. And then just that kind of builds that hunger to see them succeed and not take any shortcuts there.

Chris: Yeah. And I think that’s a super important point too, because I know a lot of times a question will get asked is if it was your money, is this how you would be spending it? And then you obviously want the answer to be yes. And then if the answer is no, you have to come up with a solid reasoning why it wouldn’t be and how you would do it elsewise. Because obviously that would, at the end of the day, would determine how you’re going to be allocating that money for whatever it may be trying to make a sale or get a lead or so on and so forth.

Connor: Right. And I think that goes for everyone at Granular. I feel like everyone’s really passionate about the clients that they work with, which is another reason why I was really interested in the company. People who have passion for their work I think is huge.

Chris: And I know that, like you said, you really find the data and analytics side of things very interesting too. So how do your skills sort of apply into that section of your job?

Connor: I think a lot of it is just testing and being creative. Data itself is not a really creative thing, but I think the ways that you can use it is really creative. And I think there’s a million ways to succeed in PPC and finding that best way is like, that’s our job. And using data is the best way to do it.

Chris: So then as we look forward towards the future of PPC, what are you most excited about?

Connor: The uncertainty.

Chris: And what are you most concerned about?

Connor: The uncertainty.

Chris: All right. Great. Explain.

Connor: I don’t know. I’ve always been a person who just enjoys kind of not knowing what’s coming next, even the next day. But for my job, kind of the next six months, the next year, the next five years. And thankfully I’m in an industry where even during my training, things I was learning in my training just a year ago are kind of void and then there’s new things that are coming up. It just keeps things interesting. You’re constantly learning. So that’s really important to me and that excites me. But then also the other side of that is very concerning to just not know what’s next, I guess. Especially a lot of the AI stuff, you kind of want to trust it because it’s being pushed so much, but you lose control. That’s what the AI, a lot of these AR features, they’re trying to just make your job easier, but you’re also losing control.

And I know in our space, control is really important. So yeah.

Chris: It’s the thrill of the chase, right?

Connor: Right.

Chris: Just always chasing it. Chasing perfection, right? Great. So then as we sort of wrap up here, one thing I always like to ask everybody is if they have any words of wisdom for the audience, be it related to PPC or just life in general.

Connor: Yeah. I had some of these final notes. I think we already touched on kind of some of these points, but just to really hammer it home. So a lot of you people are listening are between jobs or you’re a college student looking for jobs. Like I said, I applied to how many over 200 jobs and spent hours just filling out these applications just to not hear back from around 80% of them. And I think the biggest thing that got me to getting an actual job was I stopped applying. I completely stopped applying to jobs and I would only I do coffee chats with people and I did as many coffee chats as I could just trying to meet people in the industry.

Chris: How many do you think you did?

Connor: It was in a month and I think I did like 15.

Chris: So like one every other day?

Connor: Right.

Chris: And when you say coffee chats, you grabbed coffee with someone?

Connor: They were very informal. They were mostly Zoom.

Chris: Okay.

Connor: I only did one in person because I was in Madison at the time and a lot of places I was applying to were in Milwaukee. Or not applying to, but people I was talking to. And that got me further than all those job applications ever did because all that gets happened is they just throw that out really.

Chris: Did anyone ever say no to you when you asked for a coffee chat?

Connor: No, because it’s so informal. You really just have to be super nice and respectful of their time because probably all of them are probably really busy. But every single time these nice people will meet with you.

Chris: Yeah. I don’t think any… There may be a couple, but most people are, again, they’re genuinely nice and they’re always willing to help out, especially a younger college student of, “Hey, I’m just trying to break in. I want to learn as much as I can and make some connections.” Again, most people, and in your case, all people were, “Yeah, I’d be happy to do that.

Connor: ” Right. And you can keep applying to jobs. You don’t have to completely cut it off, but out of all the time that you’re spending in this job hunt, the biggest thing is I would put most of that time into just diminishing your risk as a hire. Like find free certifications, meet people with coffee chats and kind of build connections there. There’s things you can be doing to improve yourself in any industry. So just focus on that because that’s what’s going to actually take you there to getting a job.

Chris: Very cool. Yeah, that’s great tips. All right. That was great, Connor. Thanks for

Connor: Having me.

Chris: Dream

Connor: Come true.

Chris: I would say cross it off the bucket list. You’ve been on a podcast. You’re immortalized forever as long as all the podcasting apps still exist. Share this with your great grandkids if podcasts still exist then.

Connor: Love it.

Chris: Yeah. Great. All right. Yeah. And if you ever want to come back, we’d be glad to have you. If you ever want to pontificate about something you’re an expert on.

Connor: We’ll see.

Chris: All right. You

Connor: Never know.

Chris: Stay tuned. Maybe just Connor’s music chat.

Connor: Dude, I would love that.

Chris: Connor’s coffee chat.

Connor: Connor’s coffee chat.

Chris: Yeah. Every day. Just once a week, 15 minute grab people and talk about life. Maybe. We’ll see.

Connor: We’ll see if it gets approved.

Chris: Yeah. Well, big, big, bigot. Yeah. But yeah, no, sincerely, thanks for joining us. And to all the listeners, thanks for listening to the Gideon Regular podcast. Be sure to subscribe so you don’t miss out on any PPC tips, tricks or news in the digital marketing world. I’ve been your host, Chris Caesar. Thanks for getting granular with us today.