Mastering Custom Reports with Google Ads Extensions for Google Sheets

2/12/25

Have you ever needed to pull specific data from Google Ads for analysis or client reporting, only to find that Google Ads just didn’t have the report you were looking for? You’re not alone and we are here to help!

The Google Ads Extension for Google Sheets is free, easy-to-use add-on allows you to create custom reports, apply filters, and design data visualizations that are tailored to your goals. In this post, we’ll guide you step-by-step on how to install and make the most of this powerful tool.

How to Install the Google Ads Extension for Google Sheets

Getting started with the extension is straightforward. Here’s how to set it up:

  1. Open Google Sheets: Start with a blank sheet.
  2. Navigate to Extensions: Click on Extensions > Add-ons > Get Add-ons.
Google Sheets navigation menu showing the path to access and manage extensions and add-ons, including options like LiveFlow and AppSheet.
  1. Search for Google Ads: Type “Google Ads” in the search bar and install the extension.
Google Workspace Marketplace displaying the Google Ads add-on for importing data into Google Sheets, alongside similar tools such as SyncWith and Hubspot.

Once installed, you’re ready to begin building custom reports!

Creating Your First Custom Report in Google Sheets

With the extension in place, follow these steps to generate a report that meets your unique needs:

  1. Open the Add-On: Go to Extensions > Google Ads > Create New Report.
  2. Select Your Google Ads Account: Choose the account you want to pull data from.
  3. Customize Your Report:
    • Date Range: Pick the desired time frame (e.g., “Last Month”).
    • Report Type: Choose a focus, such as “Targeted Location.”
    • Report Name: Assign a descriptive name like “Target Location Data – Last Month.”
Google Ads report configuration in Google Sheets with fields for selecting account, date range, report type, and column options.
  1. Adjust Columns and Filters: Tailor the data to your goals by:
    • Including columns such as conversions, clicks, and cost-per-conversion.
    • Applying filters to exclude irrelevant data, like locations with no impressions or specific campaigns.
Google Ads report creation interface showing filters applied for targeted location data in Google Sheets, with account selection and report type options.
Google Ads report creation interface showing date range selection and column customization for granular data reporting in Google Sheets.
  1. Generate the Report: Click “Create Report” in the sidebar. The tool will generate two tabs in your spreadsheet:
    • A data tab with your requested information.
    • A report configuration tab for reference.
oogle Ads data in Google Sheets showing a report configuration tab for managing generated reports and viewing location-specific data metrics.

Visualizing and Optimizing Your Data

Now that you’ve got your custom data in Google Sheets, here’s how to make the most of it:

  • Format and Analyze: Use Google Sheets formulas to format the data for easy interpretation.
  • Visualize Trends: Create charts or graphs to spot key patterns and performance insights.
  • Iterate and Improve: Revisit the Google Ads Extension to edit or create new reports within the same workbook.
Google Sheets report showcasing Google Ads data with columns for location, campaign details, bid adjustments, conversion rates, and cost per conversion.

Why Use Google Ads Extensions for Reporting?

This tool is a game-changer for marketers and business owners. Instead of relying on generic reports, you can:

  • Tailor data insights to your campaign objectives.
  • Save time with automated, repeatable workflows.
  • Empower yourself or your clients with actionable visualizations.

The Google Ads Extension for Google Sheets offers a seamless way to customize, visualize, and optimize your advertising data. Whether you’re analyzing last month’s performance or preparing detailed client reports, this tool simplifies the process and provides unmatched flexibility.

Take control of your data today by installing the Google Ads Extension, and let your creativity guide your next campaign analysis.

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Lauren Roloff

Lauren Roloff is a Manager of Paid Media at Granular. She specializes in helping ecommerce clients get their shopping feeds in top shape to show within Google search and shopping results. She holds a Bachelor's degree in digital marketing and a Masters of Business Administration, both from UW-Whitewater. Her special skills include shopping feed optimization, paid search marketing, and rollerblading. A fun fact about Lauren is that she grew up raising sheep with her two little sisters.