Making it Easier to Manage Automatically Applied Recommendations
09/13/22 - Granular
Granular analysis and first look
The new updates to Google’s “Manage” tab significantly enhance the flexibility and control that advertisers have over automatically applied recommendations. By offering bundled options and in-depth customization, advertisers can better align their PPC strategies with their specific business goals, ensuring more efficient budget use and optimization.
In-depth Summary
Overview
- Importance of flexible media plan changes and budget shifts.
- Benefits of automatically applied recommendations for optimization.
New Features
- Introduction of an updated “Manage” tab in Google Ads.
- Availability of recommendation bundles for easier decision-making.
Bundles Offered
- Maintain Your Ads
- Improves responsive search ads.
- Removes redundant keywords.
- Upgrades conversion tracking.
- Grow Your Business
- Upgrades keywords to broad match.
- Maximizes conversions with automated bidding.
- Adds store visits as a conversion.
Customization and Control
- Ability to customize and turn off recommendations.
- Detailed descriptions and benefits provided for each recommendation.
- Access to Quick Help for additional context and resources.
Best Practices Guide
- Recommendations for managing automatically applied suggestions effectively.
Helpful links for this Google update
Learn more about past Google updates
- Sep 2021 - Matching the Most Relevant Keyword to Every Search
- Oct 2021 - Link Your Zapier Account in the Google Ads UI
- Sep 2021 - Unlock Performance Insights with Enhanced Conversions
- Nov 2021 - Drive conversions across Google’s ad channels with Performance Max campaigns
- Nov 2021 - Customer Match is now widely available and easier to use
- Nov 2021 - Plan Across Your Entire Account with Performance Planner
- Nov 2022 - Building More Durable and Effective Audience Strategies in Google’s Ads Platforms
- Oct 2022 - Deliver More Helpful Search Ads by Adding Your Business Information
- Sep 2022 - Making it Easier to Manage Automatically Applied Recommendations
- Jul 2022 - Upgrade your Smart Shopping campaigns to Performance Max
- Mar 2022 - Reminder: Support for Expanded Text Ads Ends on June 30, 2022
- Feb 2022 - The New Privacy Sandbox Proposal: Topics for Interest-Based Advertising
- Feb 2022 - Google Partners: Evolving our partnership to serve you better
- May 2022 - Recap of Product Announcements from Google Marketing Live 2022
- Aug 2023 - Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Aug 2023 - Get ready to upgrade your Discovery ads to Demand Gen
- Sep 2023 - Maximize views for your budget with Video View Campaigns on YouTube, now globally available
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- Mar 2023 - New features to help you grow demand with Discovery ads
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- May 2023 - Google I/O: Making AI helpful for everyone