Google Ads Update Tracker
Google Ads is always changing. We help you stay ahead of the curve so your business never misses a beat with the latest platform updates.
Six most recent Google updates
All Google Ads updates and details
Google Adwords updates and changes used to mean better ads, better targeting, and higher ROI from your PPC campaigns. Now with Google Ads, it seems that 9/10 changes are in favor of Google’s stock price and increasing their massive profit margin. At Granular, we help you navigate each change by helping you understand the risks and opportunities that come with each core change to Google Ads.
Click into each of the Google Ads updates below to learn more about what they mean for your PPC account, but more importantly what they mean for your business.
Drive conversions across Google’s ad channels with Performance Max campaigns
Introduced
Nov 02, 2021
Impact Rating
High
Performance Max campaigns unify ad buying across Google channels, optimizing with AI for increased conversions. Advertisers see a 13% boost in conversions. Set goals, use varied assets, and provide audience signals for best results.
Link Your Zapier Account in the Google Ads UI
Introduced
Oct 27, 2021
Impact Rating
High
Integrating Zapier with Google Ads automates tasks like CRM linkage, offline conversion imports, and Customer Match updates, saving time and enhancing campaign efficiency for brands like ServiceTitan and Fluent.
Unlock Performance Insights with Enhanced Conversions
Introduced
Sep 30, 2021
Impact Rating
High
Enhanced conversions enhance performance insights by using consented user data to improve conversion tracking and optimization in a privacy-safe manner. Implemented by ASOS, it led to significant ROAS uplift. Partnerships with platforms like Tealium simplify integration.
Matching the Most Relevant Keyword to Every Search
Introduced
Sep 23, 2021
Impact Rating
High
Google’s enhanced broad match and Smart Bidding improve keyword relevance and predictability, driving better performance for advertisers. Practical examples and case studies show significant revenue increases through these strategies.