Google I/O 2024: Making AI Helpful for Everyone
05/14/24 - Granular
Granular analysis and first look
Google I/O 2024 unveiled advancements in AI that enhance knowledge, creativity, productivity, and responsible AI deployment. Key highlights include new capabilities in Google Search, the launch of the Gemini 1.5 models, and innovations in generative media models.
- Expanding Google Search Capabilities:
- AI Overviews: Rolling out in the U.S., expanding globally soon.
- Gemini Model Enhancements:
- Handles complex multi-part questions.
- Provides brainstorming ideas, especially for dining and recipes.
- Answers real-world questions with video analysis.
- Ad Integration: Maintains clear distinction between organic and sponsored results, enhancing opportunities for businesses.
- Gemini 1.5 Models:
- Availability: Usable in Google AI Studio and Vertex AI in over 200 countries.
- Workspace Integration: Collaborate within Gmail, Docs, and Drive using Gemini 1.5 Pro.
- Generative Media Models:
- Imagen 3: New text-to-image model for Vertex AI.
- Veo: New text-to-video model, future capabilities for YouTube Shorts.
- Responsible AI Development:
- Technical Watermarking: SynthID for easy identification of AI-generated content.
- LearnLM Models: New family of models to enhance learning experiences.
Helpful links for this Google update
Learn more about past Google updates
- Sep 2021 - Matching the Most Relevant Keyword to Every Search
- Oct 2021 - Link Your Zapier Account in the Google Ads UI
- Sep 2021 - Unlock Performance Insights with Enhanced Conversions
- Nov 2021 - Drive conversions across Google’s ad channels with Performance Max campaigns
- Nov 2021 - Customer Match is now widely available and easier to use
- Nov 2021 - Plan Across Your Entire Account with Performance Planner
- Feb 2022 - Google Partners: Evolving our partnership to serve you better
- Nov 2022 - Building More Durable and Effective Audience Strategies in Google’s Ads Platforms
- Oct 2022 - Deliver More Helpful Search Ads by Adding Your Business Information
- Sep 2022 - Making it Easier to Manage Automatically Applied Recommendations
- May 2022 - Recap of Product Announcements from Google Marketing Live 2022
- Mar 2022 - Reminder: Support for Expanded Text Ads Ends on June 30, 2022
- Feb 2022 - The New Privacy Sandbox Proposal: Topics for Interest-Based Advertising
- Jul 2022 - Upgrade your Smart Shopping campaigns to Performance Max
- Aug 2023 - Our new policy to help guide advertisers and build trust with users
- Aug 2023 - Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Sep 2023 - Maximize views for your budget with Video View Campaigns on YouTube, now globally available
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- Mar 2023 - New features to help you grow demand with Discovery ads
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- May 2023 - Google I/O: Making AI helpful for everyone