Google I/O: Making AI helpful for everyone
05/10/23 - Granular
Granular analysis and first look
At Google I/O 2023, Google introduced advancements in AI aimed at enhancing search capabilities, boosting creativity and productivity, and enabling innovation while emphasizing responsible AI deployment. Key updates include generative AI in search, AI tools for Google Workspace and Cloud, and new features in Bard.
Why this matters?
- Enhanced Search Capabilities: Generative AI in search enables new types of questions and conversational modes, improving user experience and information access.
- Productivity and Creativity Boost: Tools like Google Workspace Duet AI and Vertex AI for Google Cloud enhance productivity by automating tasks and providing contextual assistance.
- Global Accessibility and Support: Bard’s expansion to 180 countries and support for multiple languages increases accessibility and user engagement.
Next Steps/Action Items
- Explore SGE: Join the waitlist for the new search generative experience in Search Labs to leverage AI-powered search capabilities.
- Utilize Workspace Duet AI: Sign up for Workspace Labs to enhance productivity and collaboration with AI-generated drafts and templates.
- Leverage Google Cloud AI Tools: Implement Vertex AI tools for code completion, image generation, and speech-to-text accuracy to improve development workflows.
- Engage with Bard: Take advantage of Bard’s new extensions, language support, and availability in more countries to enhance learning and productivity.
Helpful links for this Google update
Learn more about past Google updates
- Sep 2023 - Maximize views for your budget with Video View Campaigns on YouTube, now globally available
- Aug 2023 - Multiply your holiday performance with new ads and insights features
- Jun 2023 - Timing update: First click, linear, time decay, and position-based attribution models are going away
- Feb 2023 - The Ads Privacy Hub helps you measure performance more effectively
- Feb 2023 - What’s new in Performance Max campaigns
- Feb 2023 - Unlock the power of your Search ads with new tools
- Aug 2023 - Our new policy to help guide advertisers and build trust with users
- Aug 2023 - Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Aug 2023 - Get ready to upgrade your Discovery ads to Demand Gen
- Jun 2023 - Store sales reporting and bidding are now available across Performance Max Campaigns
- Aug 2023 - New Google Analytics 4 features for better App campaign performance
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- May 2023 - Google Marketing Live 2023: Multiply your results with Search and Performance Max campaigns
- May 2023 - Google Marketing Live 2023: Increase sales with innovations designed specifically for retailers
- May 2023 - Google Marketing Live 2023: Enhance YouTube campaigns with Google AI and suitability solutions
- May 2023 - Google I/O: Making AI helpful for everyone
- Mar 2023 - New features to help you grow demand with Discovery ads
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- May 2023 - Google Marketing Live 2023: Activate new features in Display & Video 360
- Dec 2023 - Information on Google Ads buying behavior on apps
- Dec 2023 - YouTube builds a better streaming experience with fewer ad breaks and expansion of Shorts