Google I/O: Making AI helpful for everyone
Granular analysis and first look
At Google I/O 2023, Google introduced advancements in AI aimed at enhancing search capabilities, boosting creativity and productivity, and enabling innovation while emphasizing responsible AI deployment. Key updates include generative AI in search, AI tools for Google Workspace and Cloud, and new features in Bard.
Why this matters?
- Enhanced Search Capabilities: Generative AI in search enables new types of questions and conversational modes, improving user experience and information access.
- Productivity and Creativity Boost: Tools like Google Workspace Duet AI and Vertex AI for Google Cloud enhance productivity by automating tasks and providing contextual assistance.
- Global Accessibility and Support: Bard’s expansion to 180 countries and support for multiple languages increases accessibility and user engagement.
Next Steps/Action Items
- Explore SGE: Join the waitlist for the new search generative experience in Search Labs to leverage AI-powered search capabilities.
- Utilize Workspace Duet AI: Sign up for Workspace Labs to enhance productivity and collaboration with AI-generated drafts and templates.
- Leverage Google Cloud AI Tools: Implement Vertex AI tools for code completion, image generation, and speech-to-text accuracy to improve development workflows.
- Engage with Bard: Take advantage of Bard’s new extensions, language support, and availability in more countries to enhance learning and productivity.
Helpful links for this Google update
Learn more about past Google updates
- Oct 2024 - October 2024 Google Ads Update – New Performance Max features
- Oct 2024 - October 2024 Google Ads Update – Simplified Video Experiments
- Sep 2024 - September 2024 Google Ad Update – First Position Now available across YouTube in Display & Video 360
- Sep 2024 - September 2024 Google Ad Update – YouTube Studio offers new website visits goal
- Aug 2024 - August 2024 Google Ad Update – New First-Party Data Tools
- Aug 2024 - August 2024 Google Ad Update – New AI Acquisition goals, creative tools & more
- Aug 2024 - Fewer ad breaks and more user engagement on YouTube-connected TVs
- Jul 2024 - Four tips to maximize sales this back-to-school season
- Jul 2024 - Results from Google’s display ads experiment with the Privacy Sandbox APIs
- Jun 2024 - Maximize performance on Search with updates to query matching
- Jun 2024 - Introducing Cross Media Reach
- Jun 2024 - Introducing Brand Recommendations in Google Ads
- May 2024 - Completing the Transition to a New Google Ads Design
- May 2024 - Google Marketing Live 2024: Key Updates and The Impact on Marketers
- May 2024 - Google I/O 2024: Making AI Helpful for Everyone
- Apr 2024 - New ways to steer your Performance Max campaigns to success
- Feb 2024 - Capture sales this spring shopping season and engage shoppers with AR & VR features
- Feb 2024 - Building more durable and effective bidding strategies for Hotel Campaigns
- Feb 2024 - Drive more performance from AI-powered Search ads with new asset changes
- Jan 2024 - Adapt to privacy and regulatory changes with consent mode
- Dec 2023 - A new way to buy reservation ads in Google Ads
- Dec 2023 - YouTube builds a better streaming experience with fewer ad breaks and expansion of Shorts