Unlock the power of your Search ads with new tools
02/27/23 - Granular
Granular analysis and first look
On February 27th, 2023, Google introduced new tools to enhance the effectiveness of Search ads, focusing on AI-driven creative performance and new customer acquisition. These tools aim to optimize ad relevance and performance, helping businesses connect with potential customers more efficiently.
Why this matters?
- AI-Driven Creativity: Automatically created assets use AI to generate relevant headlines and descriptions, improving ad performance with minimal effort from advertisers.
- Enhanced Ad Strength: The new tools integrate automatically created assets into the Ad Strength rating, ensuring more accurate and effective ads.
- Customer Acquisition: The new customer acquisition goal, powered by Smart Bidding and first-party data, helps businesses target and acquire new customers, driving revenue growth.
Next Steps/Action Items
- Opt into Automatically Created Assets: Enable this feature at the campaign level to enhance your ad creative with AI-generated headlines and descriptions.
- Leverage New Customer Acquisition Goals: Use the new customer acquisition goal in Search campaigns to prioritize and find high-value new customers.
- Monitor Ad Performance: Track the performance of your ads with the updated Ad Strength rating and make adjustments as needed to optimize results.
- Experiment with Bidding Strategies: Combine the new customer acquisition goals with bidding strategies such as Maximize conversion value with target ROAS to maximize revenue from new customers.
Helpful links for this Google update
Learn more about past Google updates
- Sep 2023 - Maximize views for your budget with Video View Campaigns on YouTube, now globally available
- Aug 2023 - Multiply your holiday performance with new ads and insights features
- Jun 2023 - Timing update: First click, linear, time decay, and position-based attribution models are going away
- Feb 2023 - The Ads Privacy Hub helps you measure performance more effectively
- Feb 2023 - What’s new in Performance Max campaigns
- Feb 2023 - Unlock the power of your Search ads with new tools
- Aug 2023 - Our new policy to help guide advertisers and build trust with users
- Aug 2023 - Vehicle ads will be upgraded to Performance Max with vehicle feeds
- Aug 2023 - Get ready to upgrade your Discovery ads to Demand Gen
- Jun 2023 - Store sales reporting and bidding are now available across Performance Max Campaigns
- Aug 2023 - New Google Analytics 4 features for better App campaign performance
- Sep 2023 - Multiply your creativity with AI-powered tools for Search ads
- Sep 2023 - More information on Google Ads move to real-time bidding for apps
- May 2023 - Google Marketing Live 2023: Multiply your results with Search and Performance Max campaigns
- May 2023 - Google Marketing Live 2023: Increase sales with innovations designed specifically for retailers
- May 2023 - Google Marketing Live 2023: Enhance YouTube campaigns with Google AI and suitability solutions
- May 2023 - Google I/O: Making AI helpful for everyone
- Mar 2023 - New features to help you grow demand with Discovery ads
- Apr 2023 - First click, linear, time decay and position-based attribution models are going away
- May 2023 - Google Marketing Live 2023: Activate new features in Display & Video 360
- Dec 2023 - Information on Google Ads buying behavior on apps
- Dec 2023 - YouTube builds a better streaming experience with fewer ad breaks and expansion of Shorts