Google Partners: Evolving our partnership to serve you better

Granular analysis and first look

The updated Google Partners program introduces significant changes that directly impact PPC professionals. By focusing on three main areas—Education & Insights, Access & Support, and Recognition & Rewards—Google aims to enhance partner growth and success. These updates offer valuable opportunities for PPC agencies, such as access to product betas, advanced support, and exclusive events. The revamped Premier Partner status and its associated benefits further incentivize agencies to strive for excellence. These changes are designed to provide PPC professionals with the tools and recognition needed to stay competitive and deliver outstanding results for their clients.

In-depth Summary

Overview:

• New Google Partners program and benefits.
• Aimed at achieving growth and success based on industry changes and feedback.
• Focus on Education & Insights, Access & Support, and Recognition & Rewards.

Premier Partner Status:

• Awarded to the top 3% of partners in each country annually.
• Exclusive benefits include:
  • Product Betas: Ongoing access to current product betas.
  • Advanced Google Ads Support: 24-hour advanced ads support.
  • Executive Experiences: Invite-only industry events and sessions with Google leaders.
  • Premier Partner Awards: Recognition for excellence in digital marketing.
  • Premier Partner Badge: New 2022 badge signaling leadership.
  • High-Value Incentives: Google Ads credits for clients.

Additional Benefits:

• Insights Briefing: Monthly updates from Think with Google.
• Google Partners Directory: Global listing of all partners starting in late February.

Requirements:

• Guidance provided for companies working to meet partner requirements.
• Continuous opportunities to become a Google Partner and earn new benefits.

Commitment:

• Google’s commitment to listening to feedback and evolving offerings for partner success.