Trends, tactics, insider info and news in digital marketing
Stay ahead and unlock your marketing potential with our curated content written by and for industry-leading marketers. Read on for actionable tips to traverse the ever-changing digital marketing environment.
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Google Ads Editor is a free, downloadable application that allows you to conveniently update your Google campaigns in bulk. What could take five hours in the Google ads interface takes mere minutes in Editor. When I was first introduced to Editor it seemed overwhelming, but with time, it became the only tool I ever needed[…]
If you own a restaurant, store, or any business requiring foot traffic for survival, then most likely people are finding you on Google Maps. Google Maps offers much more than giving directions. If you value digital marketing for your local business, then Google Maps must be a part of your strategy. Here’s why. Local Results Are Showing[…]
“Yeah, we can do that too”. Famous last words of the once-focused agency. Too many agencies and marketing contractors go the way of the cable companies, bundling their clients into massive contracts offering multiple services for one large fee. Marketing your company should be no different that your personal life. Do you LOVE your bundled[…]
Improving user experience is one of the many factors taken into account when working on conversion rate optimization (CRO). CRO is a necessity when driving PPC traffic to any website. Why? Because so much is on the line when you pay for traffic. By using CRO, you are often able to improve efficiency and stretch[…]
Are you an eCommerce business owner or have a PPC client that is a Google Trusted Store? You can now add the benefit of being a trusted store to your Review Extensions in AdWords! More ad real estate is ALWAYS a good thing; Google knows it, good PPC managers know it, now you know it.[…]
