Hire the Leaders in Higher Ed Digital Marketing
From boosting enrollment to enhancing brand visibility, we deliver strategic solutions tailored to meet the unique challenges of higher education marketing.
With extensive in-house experience and strong partnerships with colleges and universities, we understand the unique challenges of higher education marketing. Ready to ignite your growth? Click below for a complimentary digital marketing audit.
Google Invited us to Talk Higher Ed PPC Marketing
How We Work With Our Clients
PPC Management & Paid Social Media
We’ll work directly with your marketing and enrollment teams to understand your goals and build a comprehensive paid digital media plan. We can start small and scale up, or jump right into existing PPC accounts to improve results.
- World-class SEM Strategy and Management
- Account Architecture Built for Universities
- Quality Score and KPI Optimization to Lower Costs
- Meta (FB + IG) ads, LinkedIn, Pinterest, TikTok, Twitter, Snapchat, Quora, Reddit + more to Nurture Prospects
- Audience Optimization and Geo Fencing
Analytics, Reporting, & Custom Dashboards
Tracking is key to measuring ROI. Our team is Google Analytics certified and experts in reporting campaign data in a way you can understand. If you don’t have the proper analytics in place, we can help install it. If your current installation isn’t working, we can fix it.
- Advanced Reporting Tailored for Higher-ed
- Insights into Enrollment and Application Cost Efficiency
- Cost-Per-Start Measurement
- Google Tag Manager and Tracking Technology Set up
- Customization of Google Analytics set up
- Custom Marketing Dashboards for multiple levels of your organization
- Reporting customized to your top KPIs
Grow Your Marketing Funnel
Higher education marketing can be a long sales cycle with multiple touch points. We measure as many micro-conversions as possible to help you visualize and grow your marketing funnel. The more we know how your audience interacts with your content; the more you’ll know about how to nurture the best leads to enrollment.
- Measuring micro conversions to identify quality leads
- Remarketing to high-quality leads
- Build the top of the funnel with awareness campaigns
- Turn leads into applications with high-intent search ads
Optimized for Degree Programs
Undergraduate or graduate school programs all have specific needs and goals. Granular runs campaigns to drive enrollment for specific programs or boosting awareness for undergraduate admissions.
- Nursing Degrees
- Graduate Programs
- MBA Programs
- Non-traditional Student Expertise
- Certification Programs
- New and Specialized Degrees
Some of the Colleges and Universities Granular has Helped
Watch our on-demand webinar ➡️
As the landscape of student recruitment evolves, so do the challenges in reaching both traditional and non-traditional students. This webinar is your opportunity to discover innovative strategies that will keep your institution ahead of the curve, ensuring you meet and exceed your enrollment goals.
During this session, you’ll learn:
🔹Strategic Engagement with Diverse Student Populations: Learn cutting-edge methods to connect with both traditional and non-traditional students.
🔹Tailored Marketing Approaches: Understand how to customize your marketing plan to fit the unique needs of your institution.
🔹Staying Competitive in a Shifting Market: Get up-to-date insights on the latest trends in higher education marketing.
Getting Granular with Higher Ed Marketing Webinar
Higher Education PPC Management + Consulting
Granular was founded by a higher education PPC expert, Jordon Meyer, and employs only Senior PPC Experts. From the start, Granular has been a trusted digital marketing partner for colleges and universities around the country and tapped to help drive enrollment, improve efficiency, and bring new students in a measurable and scalable way. We’ve worked with for-profit and non-profit institutions ranging from small regional colleges to large universities. We have a track record for delivering the results that matter most to enrollment and marketing teams. We’re quick, nimble, down to earth and deliver an incredible value to our partners.
Higher Ed PPC Audit & Roadmap
A *confidential* Midwest-based university was seeking to move the management of their paid search and paid media accounts in-house.
Higher-Ed Growth and Efficiency
The Granular team has extensive hands-on experience managing full marketing strategies for higher-ed clients with 7 and 8-figure annual digital marketing