Scaling Amazon Revenue Through Strategic Optimization and High-Value Product Growth
Commercial Zone is a manufacturer of commercial waste and recycling solutions, serving customers nationwide through direct sales and eCommerce. Granular has partnered with Commercial Zone since January 2021 to drive sales growth through digital marketing. Over the most recent year, the focus was clear: grow Commercial Zone’s Amazon presence while improving advertising efficiency. Through more focused keyword targeting, ongoing search query optimization, and strategic investment in high-value products, Granular helped grow Amazon revenue while simultaneously improving ROAS and lowering Amazon TACoS, or total advertising cost of sale acquisition costs. 
The Opportunity
Commercial Zone wanted to continue growing its Amazon presence without sacrificing efficiency as investment increased.
The account needed a more focused strategy to identify the products, keywords, and placements generating the strongest returns while eliminating wasted spend.
The team set out to:
- Identify and prioritize top-performing keywords
- Improve visibility in high-value Amazon placements
- Reduce wasted advertising spend
- Expand investment behind high-value products
- Scale revenue while maintaining strong advertising efficiency
Rather than simply increasing Amazon spend, the opportunity was to find where additional investment could generate the greatest return.
Granular’s Solution
Granular developed an ongoing optimization strategy centered around search visibility, product performance, and efficient budget allocation.
High-Value Keyword Optimization
Granular consolidated keyword targeting around Commercial Zone’s strongest-performing search terms and increased bids where additional visibility could drive meaningful results.
This included a greater focus on high-value placements such as top-of-search Sponsored Product placements.
Ongoing Search Query Analysis
The team continuously analyzed search query performance to identify irrelevant or underperforming searches.
By eliminating wasted spend and concentrating investment on the terms most likely to convert, Granular was able to improve advertising efficiency while continuing to scale sales volume.
Strategic Product Expansion
As performance improved, Granular expanded its focus beyond existing top sellers to identify additional opportunities for growth.
That included increasing investment behind a premium trash receptacle with a higher average order value, helping generate incremental sales while expanding the range of products contributing to Amazon growth.
Continuous Budget Reallocation
Rather than treating budgets as static, Granular continuously shifted investment toward the keywords, products, and placements producing the strongest returns.
This allowed Commercial Zone to scale its Amazon presence while keeping efficiency at the center of the strategy.
The Results
The Results
From September 1, 2025 through August 31, 2026, compared with the previous year, Commercial Zone saw significant gains across revenue and advertising efficiency:
- 57% increase in Amazon revenue
- 61% improvement in ROAS
- 27% reduction in cost per conversion
The results demonstrate that scaling Amazon performance doesn’t have to come at the expense of efficiency. By concentrating investment on the products, search terms, and placements generating the greatest value, Commercial Zone was able to grow revenue while getting more from its advertising investment.
With continued growth and stronger efficiency, Commercial Zone is now working to increase its investment in Amazon and pursue additional opportunities to expand sales.
Questions?
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