Increases Site Traffic by 875% with Targeted Programmatic Campaigns

Allianz Trade is a global leader in trade credit insurance, providing businesses with the confidence to trade securely and expand internationally. Their expertise spans risk assessment, debt collection, and market intelligence, helping clients navigate the complexities of global trade.

The Opportunity:

Allianz Trade aimed to elevate brand awareness within a highly specific B2B niche, focusing on reaching decision-makers through precise job title and Account-Based Marketing (ABM) targeting. The primary goal was to boost overall site engagement and organic visibility, but the challenge lay in effectively reaching a specialized audience in a competitive space.

Granular’s Solution:

To drive qualified traffic and amplify brand visibility, we implemented a custom programmatic strategy using a blend of Display and Native ads. By leveraging third-party (3P) data segments, we created tailored audience combinations designed to target key decision-makers. This approach ensured maximum relevance and engagement, enhancing both brand awareness and site interaction.

Questions?

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