Digital Marketing Industry Trends

Last week, Google made waves in the privacy and advertising communities by announcing they will not be phasing out third-party cookies in their Chrome browser.  This decision marks a significant end to their previous plans, which have seen multiple delays since their initial announcement in 2020. The challenge has been balancing user privacy demands with[…]

The 2024 Google Marketing Live event was a lot to take in, as Google unveiled several updates allegedly designed to supercharge our advertising efforts. From AI-powered creative assets to immersive shopping ads, there’s a lot to unpack… Now this is where you would normally find our in-depth blog post about everything you should and would[…]

Let’s compare five popular Consent Management Platforms (CMPs) that integrate with Google’s Consent Mode. This guide is designed to help you choose the right platform that facilitates compliance with privacy laws while retaining your ability to build, execute, and iterate data-driven marketing. Below we evaluate each CMP’s compatibility with Google’s Consent Mode, their cost-effectiveness, and[…]

In the latest installment of the Granular Webinar Series, we delve into the imminent shift away from traditional cookie-based tracking. This comprehensive session is designed to arm marketers, advertisers, and businesses with the knowledge and strategies necessary to adapt and flourish in the cookie-free world. Jordon Meyer, the Founder and CEO of Granular, together with[…]

First-party data is crucial for marketers everywhere. With privacy updates changing frequently, marketers are slowly losing access to the wild west of data we analyze to make informed marketing decisions. So, what is first-party data? First-party data is information you collect directly from your customers’ consent on your own channels. It can stem from customer purchases, support[…]

In today’s rapidly evolving digital landscape, the role of artificial intelligence (AI) in marketing cannot be understated. From marketing data analysis to personalized content recommendations, AI is reshaping how businesses connect with their audiences and drive growth. AI Webinar Topics Listeners to this webinar will: This is a fantastic opportunity to stay ahead of the[…]

If you feel like you’re being bombarded with iOS 17 update information, you’re not alone. The recent Apple iOS update was announced back in June, and since then it has everyone talking, specifically marketers.  So, what’s going to change? Let’s take a look at the new features and how some of these changes are going[…]

Ding Ding Ding, the digital boxing match Musk VS Zuck continues this week!  A few days ago, Elon Musk, the owner of the platform formerly known as Twitter, announced through a series of tweets that he would be renaming the platform to “X.” The CEO of X.com, Linda Yaccarino, later tweeted (xeeting?) explaining what the[…]

I’ve been obsessed with social media since I coded my first layout on MySpace around 2003. I’ve dabbled in them all, from Xanga and AIM to Vine and Tumblr. I met my best friend on Instagram six years ago and even created a Facebook group that now has almost 30k members. It only makes sense[…]

Your current Google Analytics is going away – but don’t fret, GA4 experts from Granular hosted a webinar to share all of the relevant information you need to know about the switch from Google Analytics to GA4. Check out the webinar below, followed by more in-depth information on key slides and helpful resources. If you[…]

MILWAUKEE, WI – FEBRUARY 23 – Milwaukee, Wisconsin-based Granular, one of the nation’s leaders in paid digital marketing, today announced it has achieved Google Premier Partner status for the eighth year in a row. This exclusive designation places them among the top 3% of Google Partners that meet the new, more rigorous program requirements across[…]

When reporting on campaign data, especially with newer clients, we often get some form of the question “Are these numbers good?” or “How does this performance stack up compared to other people in my industry?” These clients, while all in the industrial/manufacturing space, vary greatly in account size & scope. Their ad spend ranges from[…]

ChatGPT, OpenAI’s latest space-and-time bending artificial intelligence program, is a free-use dialogue tool allowing one to submit a series of variables or questions, from which the machine will source its seemingly limitless knowledge base for an answer. Ask it anything from the mundane (“what’s the best chicken parmesan recipe?”) to the outlandish (“give me a[…]

If you’ve ever run Twitter Ads then I can almost guarantee that you’ve experienced some sort of frustration with the Ads Platform. Whether you struggled with the wonky ad creation process, were disappointed by limited targeting, or were confused about where to start with their data, I hear you and have been there. Full disclosure,[…]

Employee perks don’t make you one of the best agencies in town, but they sure do help make work seem a little less of a drag. These extras have always been a focus for me at Granular. Having worked for other agencies and in-house I mentally bookmarked everything I wished they offered me when I[…]

PPC Management Takeaways From Black Friday and Cyber Monday 2018 With another Black Friday and Cyber Monday PPC season under our belts, it’s time for us to exhale with the rest of the retail and marketing world. As we take a second to catch our breath, we wanted to look back at the crazy week[…]

Gallery Night and Day in Milwaukee is back, and Granular is happy to be a part of the fun for the first time. If you’re not familiar with the event, participants can enjoy “an evening of gallery hopping and art viewing beginning Friday, January 20 and continuing during the day on Saturday, January 21.” Not only do[…]

Granular is happy to announce Joe Martinez, our Senior Manager of Paid Media & Community, will be speaking at two of the biggest conferences in our industry in 2017: SMX West and HeroConf. SMX West SMX West is held every March in San Jose, CA. This conference is put on by Third Door Media who runs[…]

Just like us, Facebook is a data-driven company. They don’t make decisions lightly and rely on deep statistical insights to make business decisions. One of their latest decisions was to roll-out a new product that helps businesses chat with customers with the help of automation. The need for this and the supporting data behind the[…]

Results of Our Instagram Ads Test Start with a small budget when testing a new channel / ad format – that’s almost always our rule. This of course varies based on your company size. Testing a new channel at one of the universities I ran paid for was often in the $10s of thousands of[…]

As the seasons change, so do the needs of eCommerce businesses. Many of our clients have seasonal peaks and valleys in their website traffic and overall online revenue. The Granular team has managed paid search during “holiday hell week” at Best Buy and Target, so we know a little something about eCommerce seasonality. To match[…]

Are you an eCommerce business owner or have a PPC client that is a Google Trusted Store? You can now add the benefit of being a trusted store to your Review Extensions in AdWords! More ad real estate is ALWAYS a good thing; Google knows it, good PPC managers know it, now you know it.[…]