A few months ago the CEO of an ad tech startup reached out and presented me with an opportunity to lead their user acquisition and growth marketing efforts. I decided to trust my gut and accept the in-house role at AdStage as their Head of User Acquisition and Growth. Leaving agency life behind was tough. […]
Hey! I’m Mike Henderson, Digital Marketing Director at SuretyBonds.com where I manage our paid search and other online marketing initiatives. I started at SuretyBonds.com in October 2013. Prior to coming on, I was fresh out of college working at a small ad agency. I was hesitant to make the move to in-house, but like most […]
In-house life… What’s the deal Duane? I used to work freelance and agency life for a number of years. The reasons I love working in-house boil down to 6 key areas from startups to growing businesses. Time Ideas Training Business Veto Tracking But let me expand on each one and tell you why I love […]
Hi Everyone! I’m Brooke Townsend, and I’m what I like to call myself a “marketing minority.” I have been working as an in-house PPC Manager for Invitations by Dawn for about 3.5 years, and have loved (almost) every minute of it. Invitations by Dawn is an e-commerce wedding invitations and stationery company. Putting e-commerce and […]
At Granular, we try to share as much useful information about the PPC world as we can. It’s a passion that we’re proud to have, but we acknowledge our views are just one perspective. PPC advertisers at agencies typically work with several clients that can expand across a variety of industries. We’re not used to working on […]