Getting Granular – PPC Blog

Digital Marketing, PPC, eCommerce and Lead Gen

jd prater adstage

In-House PPC Blog Series: JD Prater from

A few months ago the CEO of an ad tech startup reached out and presented me with an opportunity to lead their user acquisition and growth marketing efforts. I decided to trust my gut and accept the in-house role at AdStage as their Head of User Acquisition and Growth. Leaving agency life behind was tough.[…]

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michael henderson suretybonds

In-House PPC Blog Series: Michael Henderson from

Hey! I’m Mike Henderson, Digital Marketing Director at where I manage our paid search and other online marketing initiatives. I started at in October 2013. Prior to coming on, I was fresh out of college working at a small ad agency. I was hesitant to make the move to in-house, but like most[…]

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duane brown from unbounce

In-House PPC Blog Series: Duane Brown from Unbounce

In-house life… What’s the deal Duane? I used to work freelance and agency life for a number of years. The reasons I love working in-house boil down to 6 key areas from startups to growing businesses. Time Ideas Training Business Veto Tracking But let me expand on each one and tell you why I love[…]

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In-House PPC Blog Series: Brooke Townsend from Invitations by Dawn

Hi Everyone! I’m Brooke Townsend, and I’m what I like to call myself a “marketing minority.” I have been working as an in-house PPC Manager for Invitations by Dawn for about 3.5 years, and have loved (almost) every minute of it. Invitations by Dawn is an e-commerce wedding invitations and stationery company. Putting e-commerce and[…]

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in-house ppc blog series

Introducing the In-House PPC Blog Series

At Granular, we try to share as much useful information about the PPC world as we can. It’s a passion that we’re proud to have, but we acknowledge our views are just one perspective. PPC advertisers at agencies typically work with several clients that can expand across a variety of industries. We’re not used to working on[…]

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