Getting Granular – PPC Blog

Digital Marketing, PPC, eCommerce and Lead Gen

How Scale Modeling Made Me a Better Marketer

It’s no secret that having and holding onto hobbies can bring an insane amount of joy and fulfillment, albeit sometimes with stress. Hobbies allow you to unlock your creative potential, with the skills and creativity you bring to your hobbies helping you in other areas of your life. Scale modeling, at least in hobby terms,[…]

Keep Reading

What We See For PPC In 2023

Was 2022 really only 12 months? Some days it feels like 15 years passed in that time, Will Smith’s infamous slap feels like it happened eons ago (it was March 27 to save you a click or two). But here we are, yes, just another year older and another year wiser.  Granular saw it all:[…]

Keep Reading
Headshot of dog Podrick "The Menace", Granular Milwaukee

Granimals: Meet the Pets of Granular

Podrick the Menace Podrick belongs to me, Megan Klein, Manager of Paid Media at Granular. I helped The Rick break Amish in August of 2021, and my life hasn’t been the same since… My house was basically a farm growing up. At one point we had 4 dogs, 4 cats, a “teacup” pig (he was[…]

Keep Reading
"Granular Team Q & A: Work From Home 2 years later"

Granular Team Q&A: WFH 2 Years Later

It’s hard to believe we published this blog more than two years ago, many of us naive to the fact the pandemic would last even more than a few weeks at that point. The months passed, remote working became the standard, and we collectively learned so much about ourselves in the process. In a COVID/lockdown/quarantine[…]

Keep Reading
Maintaining culture through pandemic

Maintaining Culture Through a Pandemic

Employee perks don’t make you one of the best agencies in town, but they sure do help make work seem a little less of a drag. These extras have always been a focus for me at Granular. Having worked for other agencies and in-house I mentally bookmarked everything I wished they offered me when I[…]

Keep Reading

How To Organize Your Tasks For Maximum Productivity

In the field of analytics, the great Avinash Kaushik has said “data in aggregate is crap.” Why did he say this? Because when you aggregate numbers, things become blurry. To say your website got a million visits last month might mean something to you, but breaking it down into how that is spread out among[…]

Keep Reading

Be More Productive: How To Deal With Everything On Your Plate

One of the biggest hindrances to productivity is how we feel at any given time. We’ve all said it – “I don’t feel like doing anything today” or “I don’t feel like going to work.” And it’s true, we all need time blocked off to do nothing or do only what we enjoy. But sometimes[…]

Keep Reading

How To Plan To Be Productive: 5 Steps To Doing What Matters Each Day

Sometimes you get to the end of the day and say “I didn’t get anything done that I wanted to get done today!”  Sometimes that’s unavoidable.  Life happens.  But I’d argue that most of the time, it IS avoidable. To be as productive as you can be, you can’t just work your way down a[…]

Keep Reading

The First Step To Being More Productive: Getting Things Off Your Mind

In the book Getting Things Done, David Allen shares this about the human mind… The short-term memory part of your mind – the part that tends to hold all of the incomplete, undecided, and unorganized stuff – functions much like RAM on a computer.  Your conscious mind, like the computer screen is a focusing tool,[…]

Keep Reading

3 Questions That Will Make You More Productive Right Away

Every once in a while, my wife will start a conversation with me with a sigh and the exclamation that she “feels overwhelmed.”  What she means by this is she’s decided that she has “a million things to do” (her words) and she doesn’t see a way to get it all done with the time[…]

Keep Reading