Living the marketing life
Uncover what happens in the shadows of a digital marketer’s life from deeply-embedded experts. Get lessons in the life of a marketer and diversify your perspectives on navigating the PPC industry.
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In the field of analytics, the great Avinash Kaushik has said “data in aggregate is crap.” Why did he say this? Because when you aggregate numbers, things become blurry. To say your website got a million visits last month might mean something to you, but breaking it down into how that is spread out among[…]
Six months ago, Granular launched our Mentorship Program to give college students genuine insight into the digital marketing world. We aimed to create a curriculum that focused on real industry experiences, not just making coffee, completing menial tasks, or learning under the pressure of client work. The program kicked off in January with our first[…]
Pets make everything better, right? Meet Raven, the Labradoodle who keeps our Director of Agency Partnerships, MacKenzie Krantz, on her toes.
Granular offers a wide range of perks, but undoubtedly the best one is the opportunity to enjoy a month-long paid sabbatical every three years. During the sabbatical, we are encouraged to travel and even receive a stipend to help fund our adventure. Granular has now done 10 sabbaticals! Let me tell you, my sabbatical timing[…]
What do you do when the office impulse buys hundreds of cookies from a local Girl Scout? Throw a cookie and beer pairing happy hour, of course! And, since we’re data nerds, you can bet we polled our participants and made charts and graphs based on the results, all of which are posted within this[…]
As an extrovert, I never found it challenging to make small talk before meetings. In fact, I actually enjoyed it and found it very valuable in making connections with others. That however all changed when the majority of my meetings shifted online, and I found myself starting almost every meeting with the same exact conversation:[…]
As an avid travel enthusiast, one of the benefits I was most excited about when I started at Granular was the 1 month-paid sabbatical earned after 3 years with the company. I was so excited to finally earn my sabbatical in early 2020, so you can imagine my disappointment when traveling had almost completely stopped.[…]
It’s no secret that having and holding onto hobbies can bring an insane amount of joy and fulfillment, albeit sometimes with stress. Hobbies allow you to unlock your creative potential, with the skills and creativity you bring to your hobbies helping you in other areas of your life. Scale modeling, at least in hobby terms,[…]
Granular’s Top PPC Predictions for 2023 Anna – eCommerce & Programmatic Advertising: I’m looking forward to seeing how much OTT/CTV advertising grows in the next year. We’ve already seen massive growth in the space since 2020, and with more people expanding their paid subscriptions to platforms like Netflix, I am excited to test out more[…]
It’s hard to believe we published this blog more than two years ago, many of us naive to the fact the pandemic would last even more than a few weeks at that point. The months passed, remote working became the standard, and we collectively learned so much about ourselves in the process. In a COVID/lockdown/quarantine[…]
Employee perks don’t make you one of the best agencies in town, but they sure do help make work seem a little less of a drag. These extras have always been a focus for me at Granular. Having worked for other agencies and in-house I mentally bookmarked everything I wished they offered me when I[…]
In the field of analytics, the great Avinash Kaushik has said “data in aggregate is crap.” Why did he say this? Because when you aggregate numbers, things become blurry. To say your website got a million visits last month might mean something to you, but breaking it down into how that is spread out among[…]
One of the biggest hindrances to productivity is how we feel at any given time. We’ve all said it – “I don’t feel like doing anything today” or “I don’t feel like going to work.” And it’s true, we all need time blocked off to do nothing or do only what we enjoy. But sometimes[…]
Here at Granular, we’ve read countless articles and have had many heated discussions about who has the best French fries in Milwaukee. Being data-driven individuals, we always took issue with the methodologies we read about from other sources. So naturally, we had to take matters into our own hands and bring you the definitive list[…]
Sometimes you get to the end of the day and say “I didn’t get anything done that I wanted to get done today!” Sometimes that’s unavoidable. Life happens. But I’d argue that most of the time, it IS avoidable. To be as productive as you can be, you can’t just work your way down a[…]
In the book Getting Things Done, David Allen shares this about the human mind… The short-term memory part of your mind – the part that tends to hold all of the incomplete, undecided, and unorganized stuff – functions much like RAM on a computer. Your conscious mind, like the computer screen is a focusing tool,[…]
Every once in a while, my wife will start a conversation with me with a sigh and the exclamation that she “feels overwhelmed.” What she means by this is she’s decided that she has “a million things to do” (her words) and she doesn’t see a way to get it all done with the time[…]
If you’ve got indoor plumbing, a machine in your basement that pumps hot and cool air into your house, and it’s just a trip down the road to pick up all the food you can eat, then life is good. Most, if not all, of your daily problems are, as the saying goes, “first-world problems.”[…]
