Digital Marketing, PPC, eCommerce and Lead Gen
In recent months, LinkedIn has rolled out its own version of Business Manager similar to Meta. This is designed for a more streamlined approach to managing and sharing all of your LinkedIn assets (page, ad account, etc.) both internally with your team and externally with agency partners. Setting up your company in Business Manager as[…]
What do you do when the office impulse buys hundreds of cookies from a local Girl Scout? Throw a cookie and beer pairing happy hour, of course! And, since we’re data nerds, you can bet we polled our participants and made charts and graphs based on the results, all of which are posted within this[…]
For more than a decade, I’ve been crafting ad copy for Facebook, Instagram and Google Ads, and I often struggle to find a solid starting point. Tired of constantly starting from square one, I came up with an easy-to-follow list of idea generators that would spark good ad creative ideas and eliminate those moments of[…]
The Temptation of Bidding on Another Company’s Brand Terms in Google Is it wise to bid on a competitor’s brand keywords in Google Ads? For anyone with experience utilizing strategy, it can feel a bit like taking a blow torch to your money when done poorly. But it’s hard to blame anyone for coming to[…]
Millie the Girl in the Big City Millie lives right here in Milwaukee with Senior Manager of Paid Media, Mike Schuerman and his wife, Liz. Mike and Liz got Millie from the suburbs of Milwaukee when she was just a puppy. They had recently “dog-sat” for a family friend and fell in love with their[…]
A landing page is a crucial component of a successful PPC campaign. A well-optimized page can improve your page engagement and conversion rate meaning more leads and sales for your business. Today we’re going to walk through the top 5 ways you can optimize your landing pages for your pay-per-click campaigns. 1. Focus On Topic[…]
As an extrovert, I never found it challenging to make small talk before meetings. In fact, I actually enjoyed it and found it very valuable in making connections with others. That however all changed when the majority of my meetings shifted online, and I found myself starting almost every meeting with the same exact conversation:[…]
As an avid travel enthusiast, one of the benefits I was most excited about when I started at Granular was the 1 month-paid sabbatical earned after 3 years with the company. I was so excited to finally earn my sabbatical in early 2020, so you can imagine my disappointment when traveling had almost completely stopped.[…]
Successful communication is a skill that can be hard to learn and harder to teach but is extremely valuable. Good communication between two parties can help make tough situations easier and good situations great. This is especially important when communicating between an agency, like Granular, and a client. Both parties have different backgrounds and different levels of knowledge of digital advertising and the client’s business.
TikTok has exploded in popularity in recent years and advertising on the platform is still very new. With all of the different types of audiences on TikTok you can target, marketers should be aware of some limitations to using TikTok. Here are the six restrictions I encounter the most while using the platform. If you[…]
