Mastering Hyperlocal Reach: How to Use Zip Code Targeting on TikTok Ads

Are you running TikTok Ads but struggling to drive foot traffic or leads in specific local areas?

You’re not alone.

Many advertisers overlook one of TikTok’s most powerful (yet hidden) features: zip code-level targeting. Whether you’re running campaigns for a local business, multi-location franchise, or trying to own a high-value neighborhood, hyperlocal targeting on TikTok can dramatically improve ROI.

In this post, you’ll learn:

• Why zip code targeting is a game-changer for TikTok Ads
• How to activate it step-by-step in TikTok Ads Manager
• Advanced tactics to combine geo + interest targeting
• Industry-specific ways to put this to work today

You can also follow along with the video below:

What is Zip Code Targeting on TikTok and Why Does It Matter?

TikTok’s advertising platform is evolving fast, and with over 1 billion monthly active users, it’s becoming a serious player in the PPC world.

But unlike Meta or Google, TikTok hides some of its best features in unintuitive places-including the ability to target ads by specific zip codes.

So, why does this matter?

 Benefits of TikTok Zip Code Targeting:

• Hyper-precise audience reach – serve ads only where your buyers are
• Reduced wasted ad spend – no more blanketing irrelevant regions
• Localized creative opportunities – tailor videos to match neighborhoods
• Boosts foot traffic – ideal for stores, events, clinics, and service areas
• Competitive edge – most advertisers don’t know this feature exists

If you’re managing PPC campaigns for any business with a geographic footprint, this tactic deserves a spot in your toolkit.

How to Set Up Zip Code Targeting in TikTok Ads Manager

Activating zip code targeting in TikTok isn’t as obvious as it should be. Follow these steps to get it right:

Step 1: Create a New Campaign: Head into TikTok Ads Manager and click on “Create” to start a new campaign.

Step 2: Select Your Campaign Objective: For local reach, the “Reach” objective is ideal, but you can also use Traffic, Leads, or Conversions depending on your goal.

Step 3: Set Budget and Campaign Name: Configure your campaign name and daily or lifetime budget. Click “Continue”.

Step 4: Zip Code Targeting Happens at the Ad Group Level: This is key – similar to other social channels, zip code targeting can be found at the ad group level. After clicking “Continue,” you’ll land on the Ad Group setup screen.

Step 5: Set Up Location Targeting: In the Location section, ignore the dropdown menu for regions or cities.

Instead:

• Click directly into the location search bar
• Start typing a specific zip code (e.g. 90210)
• TikTok will auto-suggest matching zip codes
• Select the ones you want to target
• Repeat for additional zip codes

Pro Tip: Some zip codes may not be supported yet. If yours doesn’t appear, check TikTok’s geo-targeting support documentation to confirm availability.

Tips and Reminders for Hyperlocal Campaigns

• Keep zip code lists tight – don’t dilute your targeting
• Align your creative – call out the neighborhood, town, or local landmark in the video to boost relevance
• A/B test zip clusters – split ad groups by zip zones to see which areas convert best
• Use local language or dialect – subtle nods to local culture increase engagement

How to Combine Zip Code Targeting with Interests and Behaviors

This is where hyperlocal ads go from good to great.

Once you’ve selected your zip codes, scroll down to TikTok’s Audience Targeting section, and layer in:

• Interests (e.g. skincare, fitness, real estate)
• Behaviors (e.g. recent engagement, ad clickers, video watchers)
• Demographics (age, gender, language)

Example:

Running a campaign for a medspa in Beverly Hills?

• Target zip code 90210
• Layer in interests like “Beauty,” “Skincare,” “Luxury Lifestyle”
• Add a 25–45 age range with mostly female targeting

This stack will give you laser-focused delivery for local audiences actually interested in your offer.

Real-World Applications for PPC Campaigns

Here’s how TikTok zip code targeting can drive results across verticals:

• Franchise Marketing: Run separate ad groups by location. Allocate budgets based on each store’s performance. Customize creative with the store name or offer.
• Real Estate: Promote new listings by targeting only the zip codes near hot neighborhoods. Add interest layers like “Luxury Homes” or “First-Time Buyers.”
• Event Marketing: Reach people within a drivable distance of your concert, open house, or community event.
• Healthcare: Push local clinic ads to the zip codes surrounding urgent care or dental offices. Combine with behavioral data like “Health & Wellness.”

TikTok zip code targeting isn’t flashy, but it’s one of the most underrated tools in the platform’s ad stack. By combining location with behavior and interest targeting, you unlock a level of hyperlocal relevance that most advertisers completely miss.

And in a noisy, swipe-happy feed like TikTok’s, relevance is everything.

Questions?

Want help setting up profitable, hyperlocal TikTok Ads campaigns?

Our paid media experts at Granular specialize in crafting custom geo-targeting strategies that drive leads, sales, and foot traffic without wasted ad spend.

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