Chris Hofmann

Vice President of Performance Marketing

Chris Hofmann official headshot | Source: Granular

Use Google Trusted Store as an AdWords Review

Are you an eCommerce business owner or have a PPC client that is a Google Trusted Store? You can now add the benefit of being a trusted store to your Review Extensions in AdWords! More ad real estate is ALWAYS a good thing; Google knows it, good PPC managers know it, now you know it.[…]

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Optimizing Advertising Efficiency: Understanding Incrementality Measurement (Part 1)

Part 1 of a 2-part article It’s late 3rd quarter and budget planning has begun at your company. In the off-site working session attended by the heads of all departments, the CEO announces a bold 20% revenue growth goal for the next fiscal year. Later in the presentation as she drills down into details, your[…]

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