Vice President of Performance Marketing
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Are you an eCommerce business owner or have a PPC client that is a Google Trusted Store? You can now add the benefit of being a trusted store to your Review Extensions in AdWords! More ad real estate is ALWAYS a good thing; Google knows it, good PPC managers know it, now you know it.[…]
Part 1 of 2. To read the first installment, Improving Advertising Efficiency, Part Two: Measuring Incrementality, click here! It’s late 3rd quarter and budget planning has begun at your company. In the off-site working session attended by the heads of all departments, the CEO announces a bold 20% revenue growth goal for the next fiscal[…]
