Labor Law Posters Scales Seasonal Revenue With Smarter Ad Spend Strategy
Labor Law Posters Compliance is a leading B2B eCommerce provider specializing in labor compliance products. Their offerings help businesses across the U.S. stay compliant with federal and state labor laws through essential signage, posters, and documentation. 
The Opportunity:
Operating in a highly competitive and seasonal market, Labor Law Posters Compliance faced rising customer acquisition costs (CACs) during their busiest sales period. With lead volume and revenue targets climbing, their existing ad strategies on Google and Bing were struggling to deliver efficient results at scale.
Granular’s Solution:
To overcome the seasonal cost challenges and drive higher ROI, we executed a multi-channel optimization strategy:
- Google Performance Max Campaigns (PMax): Rolled out and refined to dynamically reach high-converting audiences across the Google network.
- Broad Match Search Campaigns: Expanded keyword reach while maintaining control through strategic bidding and continual performance optimizations.
- Maximized Bing Efficiency: Doubled down on top-performing Bing Shopping and Search campaigns where CPAs were lowest, stretching budget further without sacrificing volume.
The Results:
Over a concentrated 3-month peak season, the transformation was clear:
- 📉 25% Decrease in CPA
- 📈 232% Increase in Total Orders
- 💰 113% Increase in Revenue
- 🔁 54% Increase in Conversion Rate
Our blended CPA beat the target, and our efforts helped Labor Law Posters not only meet—but exceed—their aggressive seasonal sales goals.
Testimonial:
We’ve exceeded both our paid and total goals, which is a huge win. The performance has been outstanding, your team delivered a blended CPA that came in below our target, and that’s exactly what we aim for. You’re absolutely crushing it, and I couldn’t be happier. This is my happy face – you’re making me look really good.
Chief Marketing Officer, Labor Law Posters Compliance
Questions?
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