Increases Site Traffic by 875% with Targeted Programmatic Campaigns
Allianz Trade is a global leader in trade credit insurance, providing businesses with the confidence to trade securely and expand internationally. Their expertise spans risk assessment, debt collection, and market intelligence, helping clients navigate the complexities of global trade. 
The Opportunity:
Allianz Trade aimed to elevate brand awareness within a highly specific B2B niche, focusing on reaching decision-makers through precise job title and Account-Based Marketing (ABM) targeting. The primary goal was to boost overall site engagement and organic visibility, but the challenge lay in effectively reaching a specialized audience in a competitive space.
Granular’s Solution:
To drive qualified traffic and amplify brand visibility, we implemented a custom programmatic strategy using a blend of Display and Native ads. By leveraging third-party (3P) data segments, we created tailored audience combinations designed to target key decision-makers. This approach ensured maximum relevance and engagement, enhancing both brand awareness and site interaction.
The Results:
The impact of the programmatic strategy was immediate and significant:
- +142% increase in direct traffic
- +323% boost in organic search visibility
- +456% period-over-period growth in overall site traffic
- +875% year-over-year surge in overall site traffic
However, the value of the program became even clearer after the campaign was paused:
- -33% drop in direct traffic
- -29% decrease in organic search
- -4% reduction in overall site traffic
These shifts highlighted the program’s role in sustaining traffic growth and maintaining high engagement levels.
The custom programmatic approach not only strengthened Allianz Trade’s presence within its niche market but also delivered remarkable, sustained growth in site traffic and organic search – leading directly to business growth. The stark contrast in performance post-campaign reinforced the long-term value of strategic programmatic advertising in reaching key B2B audiences.
Questions?
If you have any questions or are interested in having Granular help grow your business, please use the button below to get in touch!