Programmatic Display + Connected TV (CTV + OTT)

We get your company in front of potential customers with highly targeted Programmatic and Retargeting ads. Don’t let “banner buys” waste your budget by hoping the right person sees it. With our approach, we know that your ads are getting seen by the exact right people who will then take action with your business.

Full-funnel approach to drive awareness, brand recall, educate, and drive action. From direct conversions on your website to foot-traffic increase studies, we can drive measurable results for your business through programmatic advertising.

Bringing Back Targeting that Facebook and Google Used To Have

Privacy is important…but so is reaching your target audience.

With Granular Programmatic Segments, we bring back some of the most valuable targeting of yesteryear…well, since March 2022, when Facebook took away lots of data from advertisers. Plus we add data from 100’s of premium sources that help triangulate ads to your target customers.

Purchase Behavior, Browsing Interests, Geo-fencing Signals
Recent Store Visits…often times EXACT Stores, like Bass Pro Shop, AMC Theater, Allen Edmonds, etc
What kind of snacks people eat, cars they drive, fashion brands they buy, and restaurants they visit.

Let’s get Granular with Targeting:

– Healthcare CEOs who wear Allen Edmonds shoes, drive a luxury car, attend concerts at the Fiserv Forum, and eats healthy snacks.

– Farmers who like Broadway Theater, use a dating app and are researching tattoo removal services.

– OR we can target SMB owners who are looking for advertising services. That might be you.

– The possibilities are nearly endless.

Why Yes, We're Certified

More About Programmatic Advertising

Programmatic puts your advertising in front of those who are uninitiated to your brand, but most importantly it brings your messaging to the audience segments best positioned to be responsive to your marketing goals, mating product or service interest with retargeting initiatives for better customer acquisition and added brand loyalty and retention. By understanding purchasing behaviors and audience demographics, programmatic advertising will drive action, increase awareness and build your brand.

Featured Tips & Insights from Granular's Programmatic Advertising Experts

Introduction to Programmatic Advertising

Listen and learn about all the ins and outs of programmatic advertising in part one of this introductory podcast series from Granular’s Senior Paid Media Manager – Chris Cesar – and Anna Borchert, Granular’s Director of Digital Media.

Deep Dive into Programmatic Advertising (part 1) »

Difference Between CTV and OTT advertising

Discover what separates Connected TV advertising from Over the Top advertising from Granular’s Director of Digital Media, Anna Borchert.

What’s the difference between CTV and OTT advertising? »

Types of YouTube Ad Placements to Avoid

Get caught up on the different types of YouTube ad placement types, which to avoid and how to prevent placing ads on them in this article from Mike Fleming, Granular’s Director of Paid Media

What YouTube Ad Placement Types to Watch Out For »

Tips on Making More Effective YouTube Ads

Get effective tips on creating ads that hook YouTube users in at a higher rate and increase you programmatic ROI from Mike Fleming, the Director of Paid Media at Granular.

Make Attention-Grabbing YouTube Ads »