Welcome to Getting Granular

EPISODE SUMMARY

In this episode, we meet Jeremy, a paid search manager here at Granular. We chat with Jeremy about his background in PPC, his frozen yogurt business, the NBA, and of course digital media. Listen and get to know Jeremy.

SHOW NOTES

What you’ll learn in this episode of Getting Granular:

• Jeremy’s background in digital marketing and how he got into PPC
• How he started with paid social media for his own business
• Jeremy’s take on the current state if paid media and audience targeting
• A little NBA and Milwaukee Bucks talk from the 2018-2019 season

EPISODE TRANSCRIPTION

Announcer : Welcome to Getting Granular, the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the industry. Whether you’re here to learn how to grow your business, improve your digital skills, or just want to hear some Midwest PPC experts rant about digital media, you’ve come to the right place.

Matt: Welcome to the Getting Granular Podcast. My name is Matt Freter, and I’m the marketing operations manager here at Granular. Today, we’re going to be interviewing another person from the Granular team. We have Jeremy Packee here with us. He is a paid media manager, local business owner. So, we’re going to be starting with him. We’ll do some introductions, and then we’ll dive right in, but an interesting thing about Jeremy and I is that we were actually hired and had our first days on the exact same day. So it was just one of those days where I walk in, and then he walks in, and we’re kind of doing the Spider-Man meme of like, pointing at each other like, “Who are you?” It was just one of those stranger days where we’re both trying to figure out Granular at the same time. So, kind of have a connection from that, but I will let Jeremy introduce himself.

Jeremy: So yeah, my name is Jeremy Packee, and thanks Matt for the introduction. That’s a pretty fun fact, that we met in the loading zone, kind of parked, maybe illegally.

Jeremy: So yeah, a little bit about myself, just kind of some snapshot facts, I’ve been doing digital marketing for about seven years. I started doing it for my own business that, Matt didn’t mention the name of the business, but it’s called Yo Factory. It’s on the east side. It’s across from like, Ma Fischer’s kind of in the UWM kind of area down there.

Jeremy: A little bit about myself, I kind of grew up very interested and active in alternative sports, like action sports. So, I kind of grew up in that skateboarding, snowboarding, motocross kind of community, and still participate, even though I feel like I’m too old. I’m 30, which isn’t really too old, but I’m kind of at the age where some of those things aren’t as prominent as they once were.

Matt: I mean, that’s totally fine. People get older. They get jobs. They get married.

Jeremy: That’s true, but it’s hard to admit to yourself.

Matt: Right, yep, yeah. I mean, I’m sure your ankles and joints are probably happy about all that.

Jeremy: They definitely are.

Matt: So, Jeremy does have some unique perspective of being a small business owner, and his business is a frozen yogurt shop, kind of like a café. One of those, you know, you go in, you fill up, you weigh all those sweets, all the fixings, all that kind of stuff.

Jeremy: Yep.

Matt: One of the things that we always like to ask is, how did you get into PPC marketing? You can’t exactly go to college for that. You can’t go get a degree in paid media management. How did you first get exposed to that, and what was it like for you?

Jeremy: This is kind of funny, looking back. In my senior year of college in 2012, I remember taking a digital marketing class, and they didn’t really have a lot to offer at the time at UWM Milwaukee. In this digital marketing class, this is just kind of funny, I remember the teacher actually saying, “Hey, social media and paid marketing is a thing that people might pay for one day, like, pay an employee to do that,” and we’re like, “What? This isn’t that serious.” Cut to right now, and it’s absolutely huge and one of the most important things that a company can do.

Jeremy: So I guess I was introduced to it at a class at UWM, but I really got into it when I opened my frozen yogurt café, Yo Factory in Milwaukee. I got into it out of necessity, because, I mean, when you have a startup, especially one that you’re opening with your brother, and money’s very minimal, I mean, every last cent, and it sounds like cliché to even say that, but every last cent was so important to us. So I was like, “Hey, I’m going to learn how to do this myself,” and I just dedicated a lot of time into kind of just learning how social media and paid marketing works. It’s even funny to look back at the time, like how limiting, or how limited Facebook really was, and Instagram, as far as I can remember, was not a platform you could pay to market on. People were still trying to figure out what it was.

Jeremy: So I guess my answer to that question is, I really got introduced to it in a class at UWM, but I really got to learn it out of necessity by having to literally do it to keep the doors open.

Matt: Right, so you kind of jumped into it as you’re trying to market your own business. Was there, you know, I would imagine at first it’s kind of scary. You’re like, “Okay, I just put my credit card in this thing. Now I’m spending money on something I don’t really know.” Was there a moment in time where you’re like, “Okay, now I think I get it,” it was starting to click, and you were starting to feel a little bit confident, little more comfortable? Was there ever a moment like that?

Jeremy: Yeah, it was kind of when Facebook started introducing new features, because I feel like back in the day, it sounds funny saying that considering it was only 2012, but Facebook likes were so important at that time because Facebook still had an organic reach. I felt like every month or every year it was getting less and less, but a lot of my money was spent just on getting likes for the page back then just because it was important.

Jeremy: But I would say at, is there a time where I really got it? It was when Facebook just introduced offers. You know, you could do coupons, surveys. There was just a bunch more platforms, and it actually was nice, when you really could start pushing content to specific audiences within a certain geo, certain age range because for my business, just looking at demographically, for us, people between the ages of 17 to 35, specifically women, that’s our target market. Facebook and Google, they really give us the opportunity to advertise specifically to those people.

Matt: So you were a business owner, and you were kind of dipping your toe into the PPC kind of space, and doing a lot on the Facebook platform. How did you transition into actually having a full-time career in paid media and paid search. What did that journey look like?

Jeremy: Yeah, that’s a great question, Matt. Essentially, what happened is I kept doing social and paid, and I was running some catering campaigns through Yo Factory, and I had a conversation with a friend who works at an agency in town, and she actually was like, “Hey, you’re doing all these cool things with social and paid media. Do you know that agencies are looking for people like that, and that you can get these certifications to kind of prove that you know what you’re doing?” I already knew what I was doing, but that certification obviously helps.

Jeremy: So, I was very interested in that and the thought of kind of working on brands all day, and helping them with their paid media was very intriguing because I thought it was fun. So long story short, I got these certifications and started applying to a couple specific paid media PPC paid search jobs. An agency gave me an opportunity, and I really kind of thrived there, and that essentially led me to Granular.

Matt: You have a very unique perspective of being a business owner, learning everything on your own from a small business perspective, and then transitioning into kind of the agency life, working with bigger brands all through the paid search spectrum. So when you kind of look back at that journey, I kind of want to look back at what the technology looked like. What did paid search and paid social media look like when you started, and how would you describe the growth change overtime, over the past five, six, seven years?

Jeremy: Yeah. At its core, obviously, it’s still, like, people have the same objectives, as in they want to bring in revenue or leads in, but the levers that you can pull to make those things happen are insanely different. There’s just, there’s so many different levers you can pull to achieve the same goal. I mean, I remember back when I was, when I first got into Facebook and when I first got into Google Ads it just seemed like there wasn’t, you know. Like, you couldn’t really do income targeting. Audiences definitely weren’t as important.

Jeremy: Throughout the years, Google, in some ways they’ve made it easier for you to find your target audience, but to kind of, like, the common person just kind of going into an account, I think they’ve made it much more confusing in some ways too, because like I said, there’s so many different ways to kind of accomplish the same thing. One thing that I’ve learned is like, there’s no right way to do anything. There’s definitely wrong ways, but there’s no right way.

Jeremy: For instance, if you have a budget, I mean, you could throw that whole budget in on Facebook. You could kind of blend it up, but really, the best thing you could do is try. Try it out from an educated perspective, and then look at the results, and live and learn with those.

Matt: That’s a really good point of, the goals haven’t really changed. I mean, since the dawn of time, marketing’s always about driving sales, driving leads, bringing in new business.

Jeremy: Right.

Matt: So, that’s kind of interesting, where it’s like, “The end goal is the same, but the routes that you get there,” and I would kind of argue that the reason why Google and Facebook are adding kind of all these different routes or these different levers that you’re talking about is because our audiences are getting bigger. There’s a lot of subset audiences. Like, there’s audiences within audiences within audiences, and there’s so many targeting options, which are kind of amazing at this point.

Matt: What are some of your kind of go-to targeting options, or what are your, what are some of the levers that you always try to kind of pull and push?

Jeremy:  Well, right now specifically, this isn’t a brand new feature, but it’s fairly new. I’m just blown away by custom intent audiences in Google, because Google has finally given you a product where, essentially, it looks at everything everybody’s doing on the internet and kind of lets you know who’s in the market to buy something. For platforms like YouTube and Gmail, and just display in general, that is just, it’s so incredibly valuable, because finally, you have a way to reach clients, or reach potential customers that are literally looking for products like yours or your competitor’s products. That was just a feature that I never really saw in other platforms.

Matt: Yeah, the power of those audiences is kind of crazy, and I don’t spend a whole lot of time inside the Google platform, given my role here, but I am in there a little bit, and I’m always just kind of amazed at seeing all the different audiences, which is great. So I’m kind of, I’m always on social, always on search and stuff like that, and it’s kind of interesting. Getting the ads that I do, I always try to reverse engineer it in my head and be like, “Oh, how did they do that?” Because there’s probably a Jeremy that’s over at-

Jeremy: I do that all the time too.

Matt: Yeah, yeah. I get a lot of clothing or shoe ads and stuff like that, and it’s like, “There’s a Jeremy that works over at Nike, and he’s targeting me, and I’m like, ‘How is he doing it?'” So it’s always kind of fun to think about that.

Jeremy: I always wondered that too, and sometimes I’m like, “Are they just,” like, “Do they have one campaign, and are they just scouring the internet or just, like, flooding the internet with their brand, or is somebody, is somebody strategically doing this?” I tend to think the same things.

Matt: Yeah, it’s, I don’t know. It’s just always fun to think about.

Jeremy: Like, “How much are they spending for this?”

Matt: Right, yeah, exactly. It’s like, “We know how we do things, and we have our kind of standards, and our processes, and all that kind of stuff,” and it’s always like, “How did this get to me?” You know, “What was the process there?” It’s always kind of a funny thing.

Jeremy: I’m sure you see this as well, or do this as well, but one of my favorite things is like, let’s say you’re looking for a concert ticket or something, and you see and ad that’s bad. It’s kind of fun to find bad ads online. Like, I was looking for tickets to a music festival the other day, and I actually saw an ad come up for 2017, and I was like, “Who’s running their media?” Like, I want to tell them they’re running ads for years ago.

Matt: Yeah. I also saw one on, it was on Instagram, and I think it’s an Instagram problem that happened on the platform, but the image and the copy were of an Alfa Romeo car.

Jeremy: Yeah.

Matt: I get a lot of car ads too, because I follow a lot of car accounts. So it was an ad for a car, but then the copy was for swimsuits, and all the comments on it were like, “Oh, somebody messed up,” and it was like, “Somebody’s going to get fired,” or whatever. I was like, “I don’t know.” Like, “That kind of seems like an Instagram platform issue,” and then I saw, the next day, the same ad, but the copy was fixed.

Jeremy: Okay.

Matt: So I was like, “That might’ve been an agency that has a swimwear brand and that car brand.”

Jeremy: Oh, yeah. They posted-

Matt: Messed something up, but-

Jeremy: I can totally see that happen.

Matt: Yeah, like, they just put the wrong copy in by accident, the copy and paste or whatever it was.

Jeremy: I have seen errors like that though, where you, on Instagram, where you think you’re in an account, but Instagram will post into another account. That doesn’t really, I haven’t seen that happen lately, but probably three or four years ago, I have seen that happen.

Matt: Paid media has certainly come a really long way, with all the targeting options, everything that we just kind of talked about. What do you see the future looking like? What are the big trends now, and what do you see happening in this space 5, 10 years down the line?

Jeremy: So, what do I see happening down the line? Google is continually coming out with different products, like their smart products, and what I hope for is that Google kind of listens to what other us, the advertisers, want, and gives us a little bit more to play with in those smart shopping campaigns. What I mean by that is, having these “smart campaigns”, but letting us exclude geo, exclude the audiences, because I really think that that’s something that us as advertisers are craving. Because all the advertisers, we all, we love trying some of these smart shopping campaigns. A lot of people like trying them and proving that they’re smarter than the smart shopping campaigns, but I do think that the combination of Google’s algorithm and kind of the human touch is kind of the perfect combination.

Matt: Yeah, so even if there is AI in these smart shopping campaigns where it’s kind of, you set up your parameters and go, it’s still important to have that kind of human touch to really evaluate and set that strategy. What do you see kind of happening in the social media world? I know there’s a lot of news about privacy, and Facebook’s kind of under the gun about that. What do you kind of see happening in the social space moving forward?

Jeremy: I feel like, for me, that one’s a little bit even harder to predict, with where social media’s going. I do like a lot of the new campaign types and stuff social media has been introducing, as far as like the form fill ads on LinkedIn and on Facebook. But as far as for the future, more and more personalized, but I really don’t know how that’s going to look with some of the new laws that seem to be kind of coming into the world. I mean, this is kind of a generic answer, but I do think things are going to get more and more personalized.

Matt: That’s for sure. I’ve heard a lot of kind of buzz about there being a way to opt in. So, they’ll present you with advertisers that want to advertise to you, and then you would opt in to be in these certain audiences. So it’s kind of switching instead of like, “Okay, you just get put into this bucket based on your actions,” but now it’s like, “Okay, we kind of know what actions, but then you get the opt in.” I think that could be a huge game changer.

Jeremy: That’s a really good point. Like, users are going to have more control, and that’s actually a good point for digital marketing in general. The whole opt in, opt out is definitely a conversation that we’ve heard a lot more this year and last year, but I think it’s going to be around even more in the future. So very personalized, but also like, users are going to have the ability to be like, “No.”

Matt: I know one of the big trends is mattresses. There’s all those people that are doing the mattress in a box, and it ships to you. There’s brands like Casper and Nectar, and I just don’t want to feel like a new brand, like Mint or something like that, and I actually bought one of those, and I love my bed. It’s great, and what was interesting is like, I was doing some research. I was the typical, you know, going down the funnel, and I did my research.

Matt: I actually got some Instagram ads for the brand called Nectar. Then, they were running a sale, so I said, “This sale looks really good. I think now’s the time I should probably jump on this, because I’m in market.” Bought it, everything was good, but then for the next six months, even longer than that, I was still getting ads from all these different companies.

Jeremy: Okay. The one you actually bought from too?

Matt: Yeah, the one I bought from and others, and I’m like, “Man, they’re really wasting money.” Like, “I just bought this.”

Jeremy: Especially if they were to put out a better offer too.

Matt: Right, right, exactly, and I was like, “I just bought this. I don’t want to see this stuff anymore,” and then going back to the whole reverse engineering, like, “Is there a Jeremy sitting over there trying to target me?” It’s like, “They’re wasting money. They’re just flat out wasting money on targeting me.” I’m probably not going to be clicking on the ads, but when it comes to all the social ads I’m still seeing, and that they’re definitely paying for. So, I mean, they did a lot of display too.

Matt: So, if you could say, “Hey, I’m in market for mattress,” then you get the mattress ads, and then you can jump in and say, “I’m no longer in the market,” and then boom, they can save all that money. So then, from an advertising standpoint, if you’re the advertiser you’re like, “Okay, if I know that these people have opted in I’m just going to throw money at it, because that’s, as clean as possible.”

Jeremy: That’s a really interesting idea as far as like, if they gave users that option in the future. In a way, they’re kind of doing it already, because good marketers are going to bid on keywords based on, “I want to buy a mattress,” or, “Mattress for sale.” So like, that’s kind of happening right now, but there’s definitely not an easy way for somebody to be like, “I want to buy a mattress,” like you said, bought a mattress. “Now, I currently do not want to buy a mattress.” Obviously, a good digital marketer would have the appropriate list set up to kind of take them out of that audience pool, but yeah. If you don’t have that set up, that definitely could be a fairly big waste of money, and maybe even make you like the brand less.

Jeremy: What would’ve been interesting is like, if after you bought that mattress, if you started receiving ads like, kind of championing that brand, maybe some sort of incentive for you to kind of recommend it to somebody else, and maybe you both get a discount, or you both get paid for it, kind of seeing that change.

Matt: Yeah, that’s a really good point, where it’s like, “Okay, I’m out of the bucket of just mattresses. Now, I’m like, “Okay, I can select a button.” Say I only want to hear stuff from Nectar brand, right? They make pillows, and I’m pretty sure they make sheets and other kind of stuff. So it’s like, “Okay, sure. I’ll go for the cross sell, upsell,” and exactly. It’s like, “Here’s a deal. You’ll get two free pillows if you refer somebody that buys.” I’m like, “Great,” like-

Jeremy: Right, like an advocate of the brand then at that point or something.

Matt: Exactly. So, I think it’s interesting, how paid search and all that, and especially all the paid social media can really turn, “Okay, I just bought a mattress.” Like, “I’m not going to care about a mattress brand all that much.” I’m not out here like, “Oh yeah, buy Nectar.”

Jeremy: Right.

Matt: It’s a great mattress, whatever. I’m not going to talk about it at the water cooler, but I could.

Jeremy: Right.

Matt: You know? Like, a brand could make me do that, which is interesting.

Jeremy: It is interesting.

Matt: So being a paid media manager here on the Granular team, there’s a lot of responsibility that kind of goes into having that job. One of the things that we always like to talk about is your kind of personal approach to running paid media accounts. How do you look at all these accounts from your own kind of personal strategy?

Jeremy: Yeah. Step one, I definitely like finding out as much about the brand or product as possible, and trying to establish a relationship with whoever my contact is at that company or brand, because I feel like that just goes a really long way, if you can enjoy talking to the clients, whether you have great news or not so great news. So I feel like one, it starts out with a solid relationship, and then understanding of the brand.

Jeremy: Then two, just kind of coming up with a solid game plan, kind of communicating this game plan to the client, running those campaigns on those platforms, and then either living, or either getting good results or learning from those results. That’s one of the biggest takeaways. I guess, maybe even like, one of my biggest pieces of advice for running paid campaigns in general is like, you come at it with an educated point of view and a reason for why you’re doing something, and then you basically run your idea, and then you learn from those results. They’re either going to be great or not so great, and it’s just constantly learning from those results. Like, there’s going to be winners and learners. That’s kind of a great way to look at running campaigns.

Matt: That’s a really good way to put it. I know I’ve talked about this internally, of, you got to use what you have. That data that you’ve gathered is your data, and it’s valuable, and it’s super important to kind of make sure that that can transition into more knowledge. I really like that, that standpoint of, “It’s a win or it’s a learn.”

Jeremy: Winners and learners, man. That’s the name of my next podcast.

Matt: Something that we talk about a lot at Granular is the analytics and data. We’re really big into making sure that our clients accounts’ are set up properly to measure everything, to track all the conversions, and we always want to make sure that we’re reporting on it, and that we’re drawing insights from that.

Matt: Talk about kind of your personal reporting strategy and how you handle kind of reporting ROI back to a client.

Jeremy: Yeah. One of my favorite things to do when either getting brand new clients or taking over an account that’s already been established is looking how the conversions are set up and why the conversions are set up that way. Because there are just so many times, especially when taking on an account from either a different agency or a media account that was run internally, where I find just a little mistake, and maybe a destination page or how a conversion event is firing. These mistakes can totally throw off all of your data.

Jeremy: Like I said, one of my favorite things to do is to make sure that these conversions are working correctly, because you’ll be really surprised with, if you find something not working correctly, how something that essentially looked like it was a waste of money could become maybe your top performing campaign or piece of content that you have.k

Matt: Yeah, that’s a really good point, of you could be dumping a lot of money into one particular campaign that markets one of your products or one of your service lines, and then you’re like, “Man, I’m just not getting any results.” Like, “I think I might just give up on my sales money,” but it’s like, you made a little mistake on your conversion tracking. You could be getting leads, and you’re like, “Man, I’m getting all these leads, but not enough from digital.” Like, “What do I do about it?” It’s like, “Well,” you know, it’s one of those, “Well, actually,” and it’s like, if you just set it up properly, then all of the sudden you’re like, “Wow, this is working. I’m going to dump more money into it.”

Jeremy: Right.

Matt: It can change pretty quickly.

Jeremy: Yeah. I had insurance clients at the last agency I was at, and I remember they had this piece of content. Just looking at this piece of content, I was like, “This has to be generating leads.” Like, “This is like the most searched piece of content, but it’s just not generating any leads,” and I really, really dug down into how this conversion was set up, and it just wasn’t set up correctly. We fixed it. That was their top performing piece of content from then on out, and it was actually at a point where they were thinking about not promoting it anymore.

Jeremy: As far as a personal approach to kind of reporting on ROI, one of my favorite things to do, and something that I always do is, you always have to look at your assisted conversions. I just think that’s so important. I can’t stress enough how important that really is, considering kind of the paths to conversion seem to be getting longer, and longer, and longer, especially when you bring in different devices and just different platforms where people are kind of finding out about your brand or product.

Jeremy: Also, I really like looking year over year and month over month. Year over year specifically, as long as the website hasn’t completely changed or you are tracking different conversions, just to kind of see seasonality, because one thing I’ve learned from working in the industry is seasonality is a real thing. If you’re just always comparing month over month, that is just not going to give you really good data, or it’s going to be really hard for you to see increases and decreases.

Matt: So, you’ve been here about six, seven months at Granular, part of the Granular team. What’s your favorite thing about working here?

Jeremy: I have a lot of favorite things about working here. I like this place so much, just because I believe in the Granular brand. I believe in our founder, Jordan. He really cares about kind of employee morale and doing great work, and he gives us all the tools to do great work. Like, we have these weekly meetings where it’s like, “What can I do?” He always says like, “What can I do to make you guys better at your jobs?” He stands behind that, he really does. If you’re like, “Hey, I want to got to this conference,” or you’re like, “I want to get this certification,” Granular is completely down with you to get better at your job.

Jeremy: I also like that it’s in a cool area, in the Third Ward. This area’s awesome. Our office is one of the coolest offices I’ve ever seen. We have, I mean, we’re real people here. Like, we talk, we hangout, we play ping pong together, we shoot ideas off each other, and yeah, we have real relationships internally and externally.

Jeremy: I also really like that, it just kind of so happens that a lot of people here like the NBA. I mean, Matt knows this. We daily have conversations about, I mean, when it really comes down to it, we’re talking about Giannis and Lebron, and it’s kind of fun to just have conversations with people about what’s going on in the world, what’s going on in the NBA, and as always, what’s going in paid media.

Matt: Yeah, that’s a little kind of insider information into Granular. There’s kind of two sides of the office, and everybody kind of co-mingles, but our side is always talking about the NBA. Anytime there’s any kind of water cooler talk, 90% of the time it’s NBA, which is great because we’re all kind of hoop heads. We always got something to talk about, and it helps that the Bucks right now are number one in the east. There’s a lot going on in Milwaukee.

Jeremy: In the NBA, I think, right?

Matt: Oh yeah, yeah. Actually, I think so. See, exactly. We’re like, we’re on that tip 100%, so it’s fun. That’s something that I personally like too, is like, everyone that comes in is like, “Oh, did you see that game last night?” It’s kind of cool to have that outlet to kind of talk about basketball in general. We’ll see what happens when it becomes baseball season and we’re all kind of tired of it.

Jeremy:  It’s also kind of fun, talking to clients about the NBA or even what you’re watching on Netflix, because they’re pretty responsive to that, and people sometimes want to talk about things other than just their account. Obviously, the account is always the focus, but yeah, it’s really fun having kind of business and a little bit of a personal relationship with the client.

Matt: Right. We’re all kind of like media people. Like, we work in it, we consume it, we are the ones kind of setting up a lot of the media that people see. So it’s like, it’s good to be able to have media discussions, if it’s internally or if you’re talking to clients, and you can kind of get a sense of where they’re at in terms of what kind of brands do they like, what kind of style of communication do they like, so that’s a really good point. You can really learn a lot just by talking about what kind of media you consume. It can kind of really give you that insight into a clients psyche.

Jeremy: Also, Granular has super cool clients. So for me, talking about motorcycles with a client, we’re talking about business, or talking about music with a client, we’re talking about business. We’re very lucky to have, in my opinion, very cool clients that have cool products.

Matt: Something that we always like to talk about is your specializations. Is there any area of paid media that you kind of consider to be a specialization of yours or just a space that you really, really enjoy?

Jeremy: Yeah. Being a small business owner, I really like to work with the small to medium sized businesses. One, because a lot of times you’re working with the founder of that company, and it’s at a very, you know. If it’s a startup, it’s a very pivotal point in that company’s, I guess life. I can really relate to how important every single penny, every single dollar is. I feel like me having lived in that space, I’m able to give really good advice and insights in what that client should be doing with digital market, whether it be a talk on just their overall brand, or if it’s a talk on, “What specific keywords should we be bidding on?”

Jeremy: Not to say that I don’t like working with huge companies, because, I mean, I’ve worked with companies that spend a million dollars in a month, but I don’t mind working on companies that spend a thousand dollars in a month either.

Matt: Yeah, you kind of get it coming from the background that you have, and it’s kind of like, you’re like, “I’ve been here, and I want to help you out.”

Jeremy: Exactly.

Matt: So it’s kind of like, yeah, and it’s-

Jeremy: You want them to win.

Matt: Right, right, 100%, and it’s like, it’s great working with the founders of these companies or people that were co-founders or presidents, because this is their livelihood. This is something that they’re so passionate about that they started this business on their own, and then they kind of bring you into their circle a little bit, and then you kind of feed off their energy, and you’re like, “All right, let’s do this.”

Jeremy: Right. That’s funny you bring up bringing you into their circle, because there’s clients that trust us that, you know, they trust us so much, and we want to give them good results. They’ll share, you know, a lot of clients share all of their internal numbers, how the brand’s doing overall, or how that product’s performing overall, and that’s really private, sensitive information, and they’re not going to give that to you unless you have a really good relationship with them and they trust you.

Matt: Thanks for listening to the Getting Granular Podcast. Be sure to subscribe so you don’t miss out on any PPC tips, tricks, or news from the digital marketing world. I am your host, Matt Freter. Thanks for getting Granular with us today.