Articles and insights on retargeting, IP & audience targeting
Persistence is the key to sales and it’s one of the many avenues to explore for your marketing strategies. Learn cost-effective and high-converting methods of leveraging display ads to supplement your marketing plan.
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The word programmatic has been thrown around more than normal over the past seven months, especially if you are in the marketing world. When you run a search for “what is programmatic advertising,” you’re hit with dozens upon dozens of search results that may or may not give you an exact clear answer. The simplest[…]
Are you struggling to decide how much to spend on digital advertising and where to allocate your budget for the best ROI? In the ever-evolving landscape of digital marketing, understanding the nuances of advertising spend across different channels can significantly impact your strategy’s success. Whether you’re a small business owner, a marketing professional, or simply[…]
Join us as we explore the world of Programmatic advertising, The Granular Way. Our expert speakers will share their insights and experiences on how to start or optimize your digital campaigns with Programmatic to achieve the best results. Whether you’re a marketing wizard or just starting out, this webinar is perfect for anyone looking to[…]
Since COVID-19 hit the world in 2020, more people have been at home watching streaming content than ever before. This has increased programmatic video advertising opportunities. The main two avenues for distribution are Connected TV (CTV) and Over the Top (OTT) advertising. When first hearing about CTV, most people equate it with something like running[…]
If you manage Google Shopping ads and Google Merchant Center product feeds, especially for ecommerce websites that have price changes and dollar- or percent-off sales, then there is a good chance that you have ran into an issue where your Google Shopping Ads display the incorrect price. This can be frustrating if you are counting[…]
Joe Martinez, Director of Paid Media & Community at Granular, just finished pulling double duty at SMX West. Check out the slides Joe presented on below. How to Use Feeds to Improve DSA Campaigns and Ads DSA feeds will help accounts easily set up new ways to target their pages. Websites with poor URL structures will[…]
