Placement strategies, audience targeting, content ideas, ad type recommendations
You don’t have to be a YPP creator to leverage the power of advertising on the platform. Well-placed ads with good content geared toward the right audience – all informed by info provided here by industry veterans – can turn flailing YouTube ad campaigns into powerhouses.
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It’s true. There are some really bad placements for your ads on YouTube. For the unsuspecting advertiser that follows a basic campaign set up and uses some broader targeting options (like topics and keywords), they may just find that they’ve been serving ads before and during videos that either don’t deliver any value, or worse,[…]
Are you struggling to decide how much to spend on digital advertising and where to allocate your budget for the best ROI? In the ever-evolving landscape of digital marketing, understanding the nuances of advertising spend across different channels can significantly impact your strategy’s success. Whether you’re a small business owner, a marketing professional, or simply[…]
Those who use Google Tag Manager often may have noticed that Google’s default “GA4 Configuration” tag has disappeared from the list of tag types. Google has decided to roll this into what they call their “Google tag” which is a standardized place to manage your GA4 configuration tagging. Google plans to roll this Google tag[…]
Join us as we explore the world of Programmatic advertising, The Granular Way. Our expert speakers will share their insights and experiences on how to start or optimize your digital campaigns with Programmatic to achieve the best results. Whether you’re a marketing wizard or just starting out, this webinar is perfect for anyone looking to[…]
It’s true. There are some really bad placements for your ads on YouTube. For the unsuspecting advertiser that follows a basic campaign set up and uses some broader targeting options (like topics and keywords), they may just find that they’ve been serving ads before and during videos that either don’t deliver any value, or worse,[…]
Where can you Learn How To Kickflip In 5 Minutes, take a seat in a Harvard MBA classroom, or even make a Disney Princess Cake all in the same place? YouTube! And, guess what? In 2021 the amount of opportunity to reach audiences when they are watching or searching for videos on YouTube is essentially[…]
YouTube campaigns in Google Ads seems pretty straight forward, right? You have a YouTube channel. You link it with Google Ads. Then you can promote your videos on YouTube to the exact audience you want. Well not so fast. There are a few caveats you should know before creating your new campaigns. Let’s break a[…]
Joe Martinez, Director of Paid Media & Community at Granular, presented at SMX Advanced yesterday during the ecommerce section. Setting Up and Tracking a Full TrueView for Shopping Strategy There can be more to your ecommerce strategy than Shopping feeds and marketplaces. Joe demonstrated to the crowd how you can use your products to push[…]
I’ve been recommending advertising videos on YouTube to clients, colleagues, and industry acquaintances for quite some time. Advertising on YouTube is one of the most affordable and efficient ways to build brand affinity and attract new customers. The issue we hear a lot is getting video content seems like such an expensive and long-winded ordeal.[…]
Granular was honored to be asked to be a part of The Summit on Content Marketing. The summit is on online event with over 100 speakers. Our own Joe Martinez was part of the lineup alongside industry veterans such as Rand Fishkin, Neil Patel, Andy Crestodina and many more. In his session, Joe showed attendees why[…]
My boss, Jordon Meyer, was looking for help to perform some maintenance on a speedometer cable in his 1988 Range Rover Classic. As most people do nowadays, he searched on YouTube for an instructional video to help make the task easier. When viewing the video, everything seemed normal until he hit the 50 second mark. It was at[…]
