The Feed Factor: eCom Growth Tactics for 2025
Granular’s latest webinar, “The Feed Factor,” takes a hard look at one of the most underrated tools in eCommerce success: your product feed. With 70% of purchase decisions starting from a feed, this isn’t just backend data, it’s the difference between profitable scale and wasted spend.
Whether you missed the live session or want to revisit the insights, we’ve compiled the major takeaways below. And yes, the full on-demand webinar is available to watch now. 👇
Why This Webinar Mattered
Product feeds power shopping campaigns across Google, Meta, TikTok, Amazon, Pinterest, eBay, Walmart, and more. Yet most eCommerce businesses are leaving money on the table by ignoring poor data structure, bad titles, or outdated tools.
This session covered:
- What makes a bad feed — and how to fix it
- How to structure data to match how users actually search
- Which platforms and tools are worth the investment (and which to avoid)
- How feed optimization directly impacts campaign performance on Google Shopping, Meta Ads, and Performance Max
Key Takeaways from the Webinar
Your Product Feed Is the Foundation of Paid Performance
It affects ROAS, CPCs, traffic relevance, eligibility, and even visibility. If your titles are vague or your GTINs are missing, your best product might never get seen.
Real Case Studies, Real Growth
Shurhold
A leading marine detailing brand implemented smart feed optimizations:
- +18% conversions on Google Shopping
- +35% purchases on Meta
Beauty Retailer
After restructuring feeds and transitioning to PMax:
- ROAS more than doubled (694% → 1435%)
- 61% increase in revenue
- 22% decrease in ad spend
Stan’s Shoes
Brand-segmented Shopping campaigns grew ROAS from 49% to 582% and increased revenue by 681%
Platform Matters: Choose the Right Tech Stack
How you build your store affects how your product feed performs. Here’s a quick snapshot:
| Platform | Strengths | Challenges |
|---|---|---|
| Shopify | Fast setup, great apps | Can become bloated, less backend control |
| BigCommerce | Scalable, more flexible | Steeper learning curve |
| WooCommerce | Cost-effective, dev-friendly | Plugin management required |
| Adobe Commerce | Enterprise-ready, highly customizable | Complex setup and maintenance |
Bonus: The Product Feed Fix-It List
We included this in the webinar, but it’s worth highlighting again:
Common Feed Mistakes to Avoid
- ❌ Outdated product groups
- ❌ Mismatched website/feed data
- ❌ Rogue supplemental feeds making silent changes
- ❌ Generic, non-branded titles
- ❌ Suppressed products due to missing info
- ❌ Auto-enabled promotions that scrape the wrong offers
Must-Have Settings
- ✅ Link Google Merchant Center to Google Ads & Business Profile
- ✅ Double-check tax, shipping, return policies
- ✅ Turn on automatic improvements for availability, price, and condition
- ✅ Opt into Free Listings — easy 2–5% boost in traffic
Smart Alerts to Set
- Enable product protection and health alerts
- Monitor performance of all connected feeds regularly
#1 Tip
Know where your data lives.
When something breaks — be it your CMS, feed plugin, spreadsheet, or third-party tool — you’ll need to know where to fix it, fast.Final Thoughts: Don’t Sleep on Your Feed!
Your product feed isn’t just backend data it’s the engine behind your eCommerce performance. As our “The Feed Factor” webinar showed, getting your feed right can dramatically lower costs, boost visibility, and drive serious revenue. From fixing vague titles to choosing the right platform and tools, small optimizations can lead to major growth.
If you’re not sure where to start or you just want an expert team to take the guesswork out of it it’s time to Get Granular. Whether you need a full feed overhaul, smarter campaign strategy, or help choosing the right tech stack, we’re here to help! Just fill out the form below to get started!
Don’t Miss Out
If you haven’t watched the webinar yet, be sure to check out the full recording: