Director, Paid Media Strategy
Jeremy Packee is the Director, Paid Media Strategy at Granular, and specializes in full-funnel and multichannel approaches to digital marketing helping both B2B and B2C businesses reach their goals — from healthcare to the restaurant industry. He holds a degree in Business Marketing from the University of Wisconsin – Milwaukee and is experienced in Amazon Ads, Google Search & Shopping, YouTube, Google Analytics, Microsoft/Bing, LinkedIn, TikTok, Snapchat, Pinterest, and Facebook/Instagram. He enjoys motorcycles, action sports, his two cats, and watching the NBA in his free time.
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Updated 4/07/2025 It’s tough to keep up with every platform update, new ad format, and industry shakeup—that’s where we come in. Each month, the Granular team curates the most important changes in paid media, breaking them down with expert insights on why they matter for your bottom line. We keep it concise, actionable, and focused[…]
Updated 4/07/2025 It’s tough to keep up with every platform update, new ad format, and industry shakeup—that’s where we come in. Each month, the Granular team curates the most important changes in paid media, breaking them down with expert insights on why they matter for your bottom line. We keep it concise, actionable, and focused[…]
Accurate attribution is the key to unlocking actionable insights from your Meta Ads campaigns. Without it, you might misjudge performance or leave optimization opportunities on the table. Fortunately, Meta Ads Manager provides customizable attribution settings for Leads and Sales campaign objectives that allow you to track and analyze conversions effectively. This guide will help you[…]
Understanding the psychological journey of your customers is pivotal for creating effective digital advertising strategies. Often overlooked when crafting ad copy, creative content, and landing pages, these stages shouldn’t be ignored. Regularly revisiting it can help you craft experiences that encourage potential customers to convert. Inspired by Eugene Schwartz’s framework in Breakthrough Advertising, this guide[…]
The 2024 Google Marketing Live event was a lot to take in, as Google unveiled several updates allegedly designed to supercharge our advertising efforts. From AI-powered creative assets to immersive shopping ads, there’s a lot to unpack… Now this is where you would normally find our in-depth blog post about everything you should and would[…]
Are you confident that your lead-gen advertising campaigns are profitable? If you’re not 100% sure, there’s no need to worry, we’ve got you covered! You need to learn about your break-even customer acquisition costs, and the key is to identify the threshold between unprofitable and profitable advertising. I’m going to use a fake catering business[…]
If you are selling products on Amazon, be prepared for fees: selling plans, referral, and fulfillment fees. Plus, if you choose to run Amazon Ads, that’s an extra cost too! To stay profitable, it’s essential to factor all of these in this additional spend. 4 Amazon Fees To Know Before you start selling product and[…]
For more than a decade, I’ve been crafting ad copy for Facebook, Instagram and Google Ads, and I often struggle to find a solid starting point. Tired of constantly starting from square one, I came up with an easy-to-follow list of idea generators that would spark good ad creative ideas and eliminate those moments of[…]
AI chatbots, such as Chat GPT and deep learning image models like DALL-E, have recently created a lot of hype surrounding artificial intelligence services online. I believe these are game-changing tools that will alter how we live and work, but it’s essential to consider the potential downsides before using AI for your company or product.[…]
I love Snapchat as an ads platform, the snapchat business manager setup is simple and it reaches a younger audience, which can be useful, but I’ve always been annoyed and slightly confused about the “clone” feature. Cloning is useful if you want to reuse everything exactly as it is, such as if you want to[…]
If you sell products or run ads on Amazon you’ll quickly notice it’s hard to stand out in this busy marketplace. Luckily, there are a few ways to boost sales and conversion rates while decreasing inventory. The best and most popular options are Coupons, Deals, Promotions, and Prime Exclusive Discounts. Coupons Coupons are the most[…]
With the rise of user privacy, conversion tracking ain’t what it used to be! As most advertisers know by now, you need users’ permission to track on Apple devices running IOS14.5+. This is causing a noticeable decrease in attributed conversions to most digital advertising efforts including all social media platforms like Facebook, Instagram, TikTok, Twitter,[…]
Where can you Learn How To Kickflip In 5 Minutes, take a seat in a Harvard MBA classroom, or even make a Disney Princess Cake all in the same place? YouTube! And, guess what? In 2021 the amount of opportunity to reach audiences when they are watching or searching for videos on YouTube is essentially[…]
Why Google’s Responsive Ad Strength Tool Is An Idea Factory I have no doubt, one of the most challenging parts of digital marketing is creating quality search ad copy that both stands out from the competition and motivates searchers to click. Not only do you have to know the product/service, offer, and company well to[…]
On March 18, 1995 Michael Jordan shocked the world when he faxed the simple and effective press release: “I’m back.” This went viral, before viral was a thing, and perfectly got the message across that he was setting down his baseball bat and rejoining the NBA. The success and simplicity of “I’m back” is[…]
If you work in digital marketing and create campaigns for Google, Facebook, Instagram, etc, you know that you can never check your work enough before launching campaigns. The worst feeling ever is thinking you may have forgotten to set your budgets or that you accidentally targeted the entire United States when you only meant to[…]
Do Google Gmail Ads Work for Restaurants? Most restaurants I’ve worked with seem to have tried Google Search Ads at some point, and although Search can be successful, common questions I hear are “what else can we do on Google?” and “how do we get new customers?” Surprisingly, I have found that most brands have[…]
