eCommerce Growth for Aero-Stream
Karl Holt founded Aero-Stream in 2002 after spending several years working as a design and product engineer across multiple industries in his career. Driven by a desire to produce environmentally sustainable and cost-effective products, he developed the Aero-Stream Remediator system to provide a solution to homeowners with failing septic tanks that didn’t require a full replacement. This product revolutionized the industry and aided thousands nationwide. 
The Opportunity:
Despite strong web sales, Karl and his team struggled to find their digital advertising footprint. Aero-Stream used Google Ads in a variety of capacities over the last 22 years but was unable to effectively leverage it to meet their return on advertising spend goals or find the correct media mix.
Google Ads was the only platform Aero-Stream utilized to market their brand and products, which typically resulted in only earning roughly one dollar for every dollar invested. They came to Granular looking to not only transform their Google Marketing strategy but expand to other platforms in hopes of reaching a 4x return at a bare minimum to reach a level of profitability on digital marketing spend.
Granular’s Solution:
After a thorough review of their product offerings and website, we assembled a detailed plan combining several new platforms to transform their paid advertising strategy.
- Expand the company’s channels to Amazon and Meta
- Employ Amazon’s Sponsored Brand and Sponsored Product ads features to boost awareness and interest for their products on a new network
- Develop a full-funnel Meta marketing plan combining their previous customer lists along with advertising to all previous website visitors
- Install a combination of Search, Performance Max, Demand Gen and Shopping campaigns on Google to target consumers at all stages of the funnel
- Previously, Aero-Stream had only used search keyword targeting
- Continued to focus on a high ROAS by eliminating any campaigns, products, or keywords that didn’t result in sales
- Gradually increased spend coinciding with improvements in ROAS
- Increased bids to stay competitive on Amazon, resulting in a 35% impression share on non-brand keywords and over 95% impression share on brand terms.
The Results:
The results were almost instantaneous after launching our strategy, most notably on Amazon Ads. Their septic tank riser kits were the ideal products to promote on this channel due to their agreeable price point and ease of installation for the average homeowner, quickly becoming their top seller within a matter of weeks. We saw the following results during our time:
- We grew our Amazon ROAS to an average of 1,500% since launch, meaning we gained $150 for every $1 spent on Amazon advertising. This broke every previous record Aero-Stream saw for any online marketing channel.
- Overall, for all campaigns, we achieved a 454% increase in return on ad spend year-over-year across all paid digital advertising platforms. This resulted in an 118% increase in conversions and a drop in cost-per-acquisition by 70%.
On the surface, this may seem straightforward. However, we were able to understand the complexities of Aero-Stream’s customer and put their products to succeed in an extraordinary way.