Backup And Protect Your Google Analytics UA-3 Data

On July 1, 2024, Google will delete all historic data as they discontinue the previous version of Google Analytics (referred to as Universal Analytics or GA3).

Why This Matters? With the permanent phase-out of Universal Analytics / UA-3, all universal analytics data will be deleted.

I Want to Backup My Google Analytics

How This Impacts Your Role

Marketing

Deletion of universal analytics data prevents you from providing trended insights, comparison reports. The ability to have a true lookback window into historical performance and the rich data provided through the previous versions of Google Analytics goes away.

I.T.

Sometimes, Google Analytics is the only throughline IT has to understand what pages existed and changed on websites throughout re-platforms and migrations. Removal of Google Analytics takes away a valuable tool in the toolbelt.

M&A

Removal of universal analytics makes the process of performing due diligence of either your company or one you’re considering acquiring incomplete. If the particular business in question is being considered for acquisition, not seeing the historical performance data in Google Analytics creates risk.

Legal

Ensuring an organization stays compliant and is able to fulfill certain reporting mandates becomes a major challenge without access to previous versions of Google Analytics. Also, in the event of a lawsuit, not having access to previous instances of Google Analytics can pose challenges when trying to prove, or disprove, claims related to web traffic and user behavior on your websites.

Importance of Granular’s Google Analytics Backup Service

The previous versions of Google Analytics (Universal Analytics / UA-3) are different from the current version of Google Analytics, GA4.

Google has not provided a mechanism for automatically transferring and backing up data from the previous versions of Google Analytics.

Any migration completed from the previous versions of Google Analytics to Google Analytics 4 contains only GA4 data.

It is for these reasons Granular is urging our clients to preserve their Google Analytics data.

How It Works

Step 1

Fill out our form (linked below) Upon completion, you will receive a confirmation email with next steps.

Please, Save my UA Data

Step 2

Granular gains access to your GA account and reviews the analytics properties you would like backed up.

Step 3

Granular Provides Cost Estimate. We have worked hard to make this as cost-effective as possible. In most instances, the total cost for this backup is less than $1,000 total (this includes the first year of storage).

Step 4

Upon Approval of your quote, Granular initiates backup process. Granular will need 48-72 hours to facilitate the Google Analytics account backup and QA the data.

Step 5

Granular Populates A Dashboard With Your Data. Granular will make your data available throughout the first year in a CSV and structured table format. In addition, we have developed a user-friendly live dashboard powered by Google Looker Studio for you and others on your team to access on-demand.

Step 6

Walkthrough Your Data Backup and Dashboard. Granular will provide a screencast recording showing you how to access your data and use your dashboard. An email will be sent with a recording of this screencast, along with a link and credentials to access your raw Google Analytics data.