Tag Archives: How To

  • Link Your Facebook Pixel To Your Ads Account For Better Management

    As a follow-up to a recent blog post by my colleague, one issue that sometimes arises after you have linked your Facebook ads account to your agency is that the pixel is not properly connected. The Facebook pixel is an essential part of tracking all of your website visitors’ activity from pageviews to conversions. As […]

  • How to build a competitor bidding strategy

    Google Ads Competitor Bidding: How to Build a Winning Strategy

    As a marketing nerd, I love reading about Wendy’s tweets. Why? Because they are always bashing McDonald’s and other fast food chains (and they’re pretty good at it when they do). Wendy’s has mastered using their competitors (and trolling) to get attention. Luckily, you don’t have to master trolling to use your competitors in your […]

  • how to link your facebook account to your agency

    How to Link Your Facebook Account With Your Agency’s Business Manager Account

    Linking an advertiser’s Facebook account with an agency’s Business Manager account can often be challenging, especially compared with the other common self-serve advertising platforms like Google Ads, Microsoft Ads, or LinkedIn. Often, the linking process happens during the onboarding phase of a client-agency relationship, making any fumbles or false starts even more noticeable as this […]