Getting Granular – PPC Blog

Digital Marketing, PPC, eCommerce and Lead Gen

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The 5 Most Overlooked Google Ads Metrics

Google provides you with dozens of metrics you can use to determine your Google Ads campaign performance. We all know some of the most important ones like conversions, cost-per-conversion, and conversion value. Those are final performance metrics that are not telling the full story. While it’s exciting to celebrate your arrival to a final destination,[…]

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Navigating Crucial Requirements in Google Grant Accounts

Google Ad Grants provide eligible non-profits the opportunity to receive up to $10,000 per month in ad spend on Google search. Yes, that’s up to $120,000 a year in free ad spend! Granular has helped non-profits secure and spend over $1,000,000 of free ad spend in Google. To help make sure you’re getting the most[…]

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The Importance of First-Party Data

First-party data is crucial for marketers everywhere. With privacy updates changing frequently, marketers are slowly losing access to the wild west of data we analyze to make informed marketing decisions. So, what is first-party data? First-party data is information you collect directly from your customers’ consent on your own channels. It can stem from customer purchases, support[…]

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Three Quick Tips For Advertisers Who Are Not Graphic Designers

It’s a weekday afternoon at 4:45 p.m. You get assigned a last-minute campaign. You upload the provided creative and get an error message about the image size being too big or the wrong shape for the ad. Your client isn’t responding with new creative and it’s down to the wire, your ad needs to go[…]

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Advertising When Your Website Sucks

Table of contents Jump to Part I: My Website Sucks. Should I run digital ads? Jump to Part II: My Website Still Sucks. Can I run digital conversion ads? 8/2/2023 Part I: My Website Sucks. Should I run digital ads? Have you ever used the wayback machine? It’s a tool that shows you what different[…]

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Webinar | ‘Tis the Season to be PPC Planning for the Holidays

It may only be August and currently in the triple digits here in Milwaukee, but it’s that time of the year to dive into digital media planning for the holidays (Q4) and start looking into 2024. To help get you started Granular’s founder and CEO, Jordon Meyer alongside President, Steve Kroll tap into their 25+[…]

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How To Use The Most Important Features In Google Ads Editor

Google Ads Editor is a free, downloadable application that allows you to conveniently update your Google campaigns in bulk. What could take five hours in the Google ads interface takes mere minutes in Editor.  When I was first introduced to Editor it seemed overwhelming, but with time, it became the only tool I ever needed[…]

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RIP Twitter. Hello X 

Ding Ding Ding, the digital boxing match Musk VS Zuck continues this week!  A few days ago, Elon Musk, the owner of the platform formerly known as Twitter, announced through a series of tweets that he would be renaming the platform to “X.” The CEO of X.com, Linda Yaccarino, later tweeted (xeeting?) explaining what the[…]

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Beyond Assumptions: Using Demographic Data to Find Your Audience

In the ever-evolving landscape of digital marketing, staying ahead of the game means understanding which platforms your target audience uses most. With emerging platforms constantly vying for attention, it’s easy to fall prey to misconceptions about social platforms: Is TikTok exclusively for Gen Z? Do Millennials still use Facebook? Is Instagram reserved solely for young[…]

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Battling Banner Blindness

In the ever-evolving landscape of digital marketing, advertisers are continually seeking new ways to capture the attention and engage with their target audience. However, one persistent challenge that marketers face is the phenomenon known as “banner blindness.” This term refers to the tendency of internet users to subconsciously ignore or overlook banner advertisements on websites.[…]

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Ad Campaign vs. Post Boosting

Most of us have seen the Facebook pop-up “This post is doing better than 95% of recent posts. Promote it to reach a wider audience.” While social media platforms offer businesses a range of advertising options to reach their target audience, one question I hear from clients often is, “Should we also be boosting posts[…]

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Webinar | Programmatic: The Granular Way

Join us as we explore the world of Programmatic advertising, The Granular Way. Our expert speakers will share their insights and experiences on how to start or optimize your digital campaigns with Programmatic to achieve the best results. Whether you’re a marketing wizard or just starting out, this webinar is perfect for anyone looking to[…]

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Add Competitor Brands to Your Negative Keywords

How it can Improve ROAS & Lower CPCs To ensure effective ad spend when managing PPC campaigns, it’s important to exclude certain audiences and keywords that are not likely to engage with your ad or lead to a conversion — this is where negative keywords come in.  Negative keywords are search terms (and phrases) you[…]

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How to Lose an Account in 10 Days

As a millennial, I have a love for romantic comedies from the early 2000s. One of my favorites is How to Lose a Guy in 10 Days. I’ve owned the movie on VHS, DVD and now Digital, and have probably watched it over a hundred times. A few of the Granular folks were recently talking[…]

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LinkedIn Business Manager

In recent months, LinkedIn has rolled out its own version of Business Manager similar to Meta. This is designed for a more streamlined approach to managing and sharing all of your LinkedIn assets (page, ad account, etc.) both internally with your team and externally with agency partners. Setting up your company in Business Manager as[…]

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Granular’s Girl Scout Cookie Pairing Guide

What do you do when the office impulse buys hundreds of cookies from a local Girl Scout?  Throw a cookie and beer pairing happy hour, of course!  And, since we’re data nerds, you can bet we polled our participants and made charts and graphs based on the results, all of which are posted within this[…]

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Jumpstart your Ad Copy Right Now

For more than a decade, I’ve been crafting ad copy for Facebook, Instagram and Google Ads, and I often struggle to find a solid starting point. Tired of constantly starting from square one, I came up with an easy-to-follow list of idea generators that would spark good ad creative ideas and eliminate those moments of[…]

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5 Ways to Optimize Landing Pages for PPC

A landing page is a crucial component of a successful PPC campaign. A well-optimized page can improve your page engagement and conversion rate, bringing more leads to the website and more sales for your business. Today we’re going to walk through the top 5 ways you can optimize your landing pages for your pay-per-click campaigns.[…]

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Six Conversation Starters Better Than The Weather

As an extrovert, I never found it challenging to make small talk before meetings. In fact, I actually enjoyed it and found it very valuable in making connections with others. That however all changed when the majority of my meetings shifted online, and I found myself starting almost every meeting with the same exact conversation:[…]

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The Social Situation with Sarah

I’ve been obsessed with social media since I coded my first layout on MySpace around 2003. I’ve dabbled in them all, from Xanga and AIM to Vine and Tumblr. I met my best friend on Instagram six years ago and even created a Facebook group that now has almost 30k members. It only makes sense[…]

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Four Easy Steps for Successful Communication Between an Agency & Client

Successful communication is a skill that can be hard to learn and harder to teach but is extremely valuable. Good communication between two parties can help make tough situations easier and good situations great. This is especially important when communicating between an agency, like Granular, and a client. Both parties have different backgrounds and different levels of knowledge of digital advertising and the client’s business.

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Google Premier Partnership

MILWAUKEE, WI – FEBRUARY 23 – Milwaukee, Wisconsin-based Granular, one of the nation’s leaders in paid digital marketing, today announced it has achieved Google Premier Partner status for the eighth year in a row. This exclusive designation places them among the top 3% of Google Partners that meet the new, more rigorous program requirements across[…]

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How Brands Leverage Digital Advertising To Give Their 2023 Super Bowl Ad Extra Yards

I enjoy watching football and consider myself semi-knowledgeable about the sport (cough cough, 2021 Granular Fantasy Football Champion talking here) but I couldn’t have cared less who won the Super Bowl this year. So, if you’re anything like me, you watched the Super Bowl for one or all of these three reasons: #1 – The[…]

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AI for PPC

ChatGPT, OpenAI’s latest space-and-time bending artificial intelligence program, is a free-use dialogue tool allowing one to submit a series of variables or questions, from which the machine will source its seemingly limitless knowledge base for an answer. Ask it anything from the mundane (“what’s the best chicken parmesan recipe?”) to the outlandish (“give me a[…]

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How Scale Modeling Made Me a Better Marketer

It’s no secret that having and holding onto hobbies can bring an insane amount of joy and fulfillment, albeit sometimes with stress. Hobbies allow you to unlock your creative potential, with the skills and creativity you bring to your hobbies helping you in other areas of your life. Scale modeling, at least in hobby terms,[…]

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