Getting Granular – PPC Blog

Digital Marketing, PPC, eCommerce and Lead Gen

How To Use The Most Important Features In Google Ads Editor

Google Ads Editor is a free, downloadable application that allows you to conveniently update your Google campaigns in bulk. What could take five hours in the Google ads interface takes mere minutes in Editor.  When I was first introduced to Editor it seemed overwhelming, but with time, it became the only tool I ever needed[…]

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Google Premier Partnership

MILWAUKEE, WI – FEBRUARY 23 – Milwaukee, Wisconsin-based Granular, one of the nation’s leaders in paid digital marketing, today announced it has achieved Google Premier Partner status for the eighth year in a row. This exclusive designation places them among the top 3% of Google Partners that meet the new, more rigorous program requirements across[…]

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RSA vs ETA Google Ads – 4 Month Test

When Google introduced Responsive Ads to all advertisers in July 2018, I saw it as an opportunity to simplify the workflow for a common optimization task performed by search marketers: ad copy testing. It has long been a best practice to run multiple variations of ad copy simultaneously, accrue data, and decide winners and losers[…]

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