Getting Granular – PPC Blog

Digital Marketing, PPC, eCommerce and Lead Gen

Increasing User Engagement with A/B Testing

Improving user experience is one of the many factors taken into account when working on conversion rate optimization (CRO). CRO is a necessity when driving PPC traffic to any website. Why? Because so much is on the line when you pay for traffic. By using CRO, you are often able to improve efficiency and stretch[…]

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