Digital Marketing, PPC, eCommerce and Lead Gen
So, we know that most B2B companies really should have a killer Paid Social strategy these days. But as soon as they get on board with the idea, the most frequent question I hear is undoubtedly “What kind of content should we produce for promotion?“ The simple answer is – content that is helpful to[…]
Most B2B companies suck at social media. OK, it’s not just B2B companies. But that’s where I want to focus for this post. You may not have thought about this before, but social media is probably more beneficial for B2B companies than B2C ones. Of course, this likely depends on the companies and industries we’re talking[…]
As we know from previous posts, your B2B prospects can vary widely as there are likely multiple stakeholders in all different stages of the buying process. They range from unaware of your product’s/service’s existence to ready to buy. Since this is the case, you’re going to see the best results by matching up your ad[…]
The first step to picking the right keywords for B2B search advertising is defining your audiences. Doing this first will help keep you from bidding on search terms that are superficially related to your offering, but don’t actually indicate any relevant search intent. It will also give you ideas about what your audience can be searching[…]
In B2B, you’re typically not getting a transaction online. You’re developing a relationship that you hope will lead to a transaction offline in the not-too-distant future. Therefore, the best approach with PPC advertising isn’t to offer what you’re ultimately selling, but to offer valuable information that makes what you’re selling attractive to those you reach[…]
