Google Invited us to their Mountain View Campus to Talk Higher Ed PPC Marketing
Deep Expertise in Higher Education Marketing
Granular was founded by a higher education PPC expert, Jordon Meyer, and employs only Senior PPC Experts. From the start, Granular has been a trusted digital marketing partner for colleges and universities around the country and tapped to help drive enrollment, improve efficiency, and bring new students in a measurable and scalable way. We’ve worked with for-profit and non-profit institutions ranging from small regional colleges to large universities. We have a track recorded for delivering the results that matter most to enrollment and marketing teams. We’re quick, nimble, down to earth and deliver an incredible value to our partners.
See How Granular Can Partner With You
Some of the Colleges and Universities Granular has Helped
How We Work With Our Clients
We typically work with higher education institutions in a few ways:
Optimized for Degree Programs
Undergraduate or graduate school programs all have specific needs and goals. Granular runs campaigns to drive enrollment for specific programs or boosting awareness for undergraduate admissions.
Specific Geo Targeting
PPC campaigns can often have geotargeting that does not match university marketing goals. Granular will work with your enrollment team to find the best locations for your campaigns to reach the right audience.
Grow Your Marketing Funnel
Higher education marketing can be a long sales cycle with multiple touch points. We measure as many micro-conversions as possible to help you visualize and grow your marketing funnel. The more we know how your audience interacts with your content; the more you’ll know about how to nurture the best leads to enrollment.
Custom Dashboard, Analytics and ROI Analysis
Tracking is key to measuring ROI. Our team is Google Analytics certified and experts in reporting campaign data in a way you can understand. If you don’t have the proper analytics in place, we can help install it. If your current installation isn’t working, we can fix it.
Let’s Get Granular with Your Higher-ed Marketing