PPC Landing Page Optimization

Techniques for improved landing page engagement

Improve PPC results and landing page engagement by learning from experienced digital marketers. Increase engagement, improve UX and get more conversions from your pay-per-click campaigns with industry-leading advice in this LPO blog hub.

5 Ways to Optimize Landing Pages for PPC

A landing page is a crucial component of a successful PPC campaign. A well-optimized page can improve your page engagement and conversion rate, bringing more leads to the website and more sales for your business. Today we’re going to walk through the top 5 ways you can optimize your landing pages for your pay-per-click campaigns.[…]

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5 Ways to Optimize Landing Pages for PPC

A landing page is a crucial component of a successful PPC campaign. A well-optimized page can improve your page engagement and conversion rate, bringing more leads to the website and more sales for your business. Today we’re going to walk through the top 5 ways you can optimize your landing pages for your pay-per-click campaigns.[…]

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mobile phones

Stop Bidding Down on Mobile. Improve the Mobile Experience

Let’s see if this scenario rings a bell. When performing account analysis, you segment your AdWords campaigns or ad groups by device. Next, you notice mobile bids convert at a much lower rate than desktop. You pull out Google’s recommended formula for mobile bid adjustments (Mobile Conversion Rate / Desktop Conversion Rate) – 1 and[…]

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landing page pop up

Why Your Landing Pages May Not Be Working

Whether you’re involved with PPC, SEO, email marketing or social media, the landing page can make or break the odds of a campaign succeeding. You can drive a lot of traffic, but if your landing page doesn’t convert then what’s the point? A 25% CTR and 400% traffic increase doesn’t look great if the return[…]

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