Marketing

  • remarketing audiences in google analytics

    Remarketing Audiences to Create in Google Analytics

    Remarketing isn’t anything new anymore. It’s become one of the most common forms of Display advertising within the AdWords platform. Creating audiences in AdWords is fairly simple and is good for creating basic audiences. Google Analytics, on the other hand, allows you to create several, layered audiences that can be used to make your remarketing […]

  • proof points ppc ad

    Using Proof Points in PPC

    As a digital marketer I’m always trying to implement new ways to connect with my target audience. I consistently see positive results from my campaign performances when I’m building visitors’ confidence every step of the PPC path. An easy way to build that confidence is through proof points. I look at proof points as evidence that backs […]

  • competitor boxing

    Targeting Your Competitors with PPC

    I recently had a conversation with a client about expanding their reach and going after their competitors with paid search. Initially they weren’t sure about this because they were afraid the competition would start targeting their name in retaliation. The funny part was their competitors were already targeting them and we could prove it. Google gives advertisers […]

  • google rlsa

    RLSA Campaign Targeting and Bidding Options in AdWords

    RLSA campaigns, or remarketing lists for search ads, is a unique way to get your ads back in front of previous visitors. For example let’s say someone visited your website and left because they weren’t ready to convert at that moment. If you have the remarketing code set up on you site, you will have the visitor […]

  • instagram ad on phone

    Results From Our Instagram Ads Test

    Results of Our Instagram Ads Test Start with a small budget when testing a new channel / ad format – that’s almost always our rule. This of course varies based on your company size. Testing a new channel at one of the universities I ran paid for was often in the $10s of thousands of […]

  • landing page pop up

    Why Your Landing Pages May Not Be Working

    Whether you’re involved with PPC, SEO, email marketing or social media, the landing page can make or break the odds of a campaign succeeding. You can drive a lot of traffic, but if your landing page doesn’t convert then what’s the point? A 25% CTR and 400% traffic increase doesn’t look great if the return […]

  • dora boots and map

    Stop Ignoring Google Maps

    If you own a restaurant, store, or any business requiring foot traffic for survival, then most likely people are finding you on Google Maps. Google Maps offers much more than giving directions. If you value digital marketing for your local business, then Google Maps must be a part of your strategy. Here’s why. Local Results Are Showing […]

  • marketing bundle

    Don’t Get Bundled in Digital Marketing

    “Yeah, we can do that too”. Famous last words of the once-focused agency. Too many agencies and marketing contractors go the way of the cable companies, bundling their clients into massive contracts offering multiple services for one large fee. Marketing your company should be no different that your personal life. Do you LOVE your bundled […]

  • Increasing User Engagement with A/B Testing

    Improving user experience is one of the many factors taken into account when working on conversion rate optimization (CRO). CRO is a necessity when driving PPC traffic to any website. Why? Because so much is on the line when you pay for traffic. By using CRO, you are often able to improve efficiency and stretch […]