Getting Granular – PPC Blog

Digital Marketing, PPC, eCommerce and Lead Gen

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Granular + Google EDU Webinar Recording

From the start, Granular has been a trusted digital marketing partner for colleges and universities around the country and tapped to help drive enrollment, improve efficiency, and bring new students in a measurable and scalable way.  We’ve worked with for-profit and non-profit institutions ranging from small regional colleges to large universities. We have also worked[…]

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This Facebook Tool Can Solve Your Ad Performance Frustrations

You’ve got all the campaign settings right.  Your target audience is exactly who you want to target.  You believe you have a great offer for that audience.  You know how much you want to pay per conversion.  But still you’re getting high CPMs with low CTRs and your results aren’t acceptable or what you thought[…]

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How to Link Your Facebook Account With Your Agency’s Business Manager Account

Linking an advertiser’s Facebook account with an agency’s Business Manager account can often be challenging, especially compared with the other common self-serve advertising platforms like Google Ads, Microsoft Ads, or LinkedIn. Often, the linking process happens during the onboarding phase of a client-agency relationship, making any fumbles or false starts even more noticeable as this[…]

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Insourcing and Outsourcing: What You Should Know About Industry Trends and Patterns

To insource or to outsource? For many businesses, that is an ongoing question. In the past few years, the benefits of outsourcing have been highly touted and embraced by companies of all sizes and in all industries. But insourcing also has a certain appeal. So, how can you choose which option is best for your[…]

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Google Sheets: An Apology

For too long, I disregarded Google Sheets as a poor man’s Excel. I’d grown up with excel – from making tables in 5th grade to learning advanced linear programming in my Supply Chain degree courses. Google Sheets didn’t have the processing power, the features, the familiarity. And in some respects, it still doesn’t. There’s no[…]

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Remote Working Tools Granular Uses

Granular’s Remote Work Tools / Tech Stack At Granular we’ve been setup to work remotely since day one. While most of the team is in Milwaukee, we were built to have a flexible work schedule and be able to be plugged into work from remote places. PPC doesn’t sleep, weekends and holidays need coverage sometimes[…]

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Improve Your PPC Ads: Use Precise Numbers

The Technique In a previous post, I showed you how telling your customers how many have converted unlocks the principle of social proof and is helpful in persuading more people to take action.  In that test, I simply replaced a fairly generic introductory text in an ad designed to attract subscribers on Facebook to include[…]

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Holiday PPC Management Findings 2018

PPC Management Takeaways From Black Friday and Cyber Monday 2018 With another Black Friday and Cyber Monday PPC season under our belts, it’s time for us to exhale with the rest of the retail and marketing world. As we take a second to catch our breath, we wanted to look back at the crazy week[…]

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Facebook Video Ads destroy Static Image Ads

It hurts when you realize that the thing you believe is good, is actually not good at all. Like when I play pick-up basketball in my 30’s with a memory of what my body could do in my early 20’s. Sometimes the truth hurts, but it’s what makes us better. ANYWAYS – let’s talk Facebook[…]

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5 Ways to Avoid a Bad PPC Holiday

5 Ways to Avoid a Bad PPC Holiday (eCom and Retail) Set Annual Budgets and Plan for Higher CPCs Unless you’re selling water filters or diapers, there’s typically some seasonality baked into your eCommerce business. Make sure you plan out your annual SEM budget to coincide with increases in demand, sales and competition. Many people[…]

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